Independent, full-service media agency Kaimera has launched a free online course to help smaller businesses and marketing professionals better understand media and take advantage of the agency’s ability to help businesses recover and grow.
The ‘Kaimera Media Academy’ is designed to educate companies about the different media channels available, and how each can be used to drive commercial value and growth.
“Media will play a big part in Australia’s post-pandemic recovery,” Kaimera CEO, Nick Behr (pictured), said. “Many businesses don’t have the budget to spend their way to recovery. We want to give them the opportunity to not only upskill their media knowledge but gain a competitive advantage in market.”
The program has been developed by the senior leadership team at Kaimera and covers a variety of key topics including Data & Measurement, Search, Social and Content marketing best practice. Each week during February, Kaimera will host an hour long webinar followed by a Q&A session. The sessions are open to everyone, regardless of marketing background or experience, and have been designed to help businesses think about how they can get the most from their media expenditure.
“We developed the Kaimera Media Academy with smaller businesses in mind, we don’t want to confuse and bamboozle marketers, this program is about going back to basics and giving tangible, actionable advice,” Behr said.
“Given the year that has been we want to give something back, and what better time to announce this but at Christmas to help businesses kick start into the New Year and enable them to make the most of 2021.”
The Kaimera Media Academy will start at the beginning of February and run for four weeks.
Businesses can register here https://www.eventbrite.com.au/e/understanding-media-and-growing-your-business-tickets-131122580167 to secure their place.
Please login with linkedin to commentKaimera Media Academy
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]