Melbourne agency The Reactor has released its first creative campaign for new client Bowls Victoria called to celebrate Bowls Month.

The campaign, ‘We Be Roll’n’, aims to highlight the laid back and playful nature of lawn bowls clubs, according to Nick Brown, creative director at The Reactor.

“Lawn bowls is the kind of product that doesn’t need to be overthought” he said. “It’s laid back fun that anybody can play.”

Bronwyn Slatter, marketing manager at Bowls Victoria, said The Reactor has captured the spirit of a bowls club to a tee.

“We wanted to show that every club is a community that not only plays together, but also has fun together,” she said. “The team at The Reactor have done that perfectly.”