Melbourne agency The Reactor has released its first creative campaign for new client Bowls Victoria called to celebrate Bowls Month.
The campaign, ‘We Be Roll’n’, aims to highlight the laid back and playful nature of lawn bowls clubs, according to Nick Brown, creative director at The Reactor.
“Lawn bowls is the kind of product that doesn’t need to be overthought” he said. “It’s laid back fun that anybody can play.”
Bronwyn Slatter, marketing manager at Bowls Victoria, said The Reactor has captured the spirit of a bowls club to a tee.
“We wanted to show that every club is a community that not only plays together, but also has fun together,” she said. “The team at The Reactor have done that perfectly.”
In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? […]