Hardhat has been appointed as Vision Australia’s lead strategic and creative partner, following a series of successful, standalone projects.
Vision Australia is the country’s leading, not-for-profit provider of blindness and low vision services in Australia, supporting more than 34,800 people of all ages, life stages, and circumstances through 35 Vision Australia centres.
Hardhat will work with the national marketing team to help Australians living with blindness or low vision and their friends and family, to more quickly identify and understand Vision Australia’s proposition, products and services.
Hardhat’s Strategy Lead Kristy Richards Says: “The work that Vision Australia does is as important as it is inspiring, and we’re delighted to be accelerating the impact we’re making. Together, we’re working to connect Vision Australia’s diverse audiences with the right mix of products and services to help them live the lives they choose.”
A series of above the line projects are already underway.
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]