Independent media agency Indago Digital has bounced back from COVID revenue losses with three new client wins.
The clients are Nestle Professional, Eclipx Group and the City of Parramatta.
Indago Digital managing director, Gary Nissim (pictured), said the agency’s growth comes after marketing and media budgets nosedived in 2020, which saw the agency chase the storm to recover its revenues.
“In March 2020, our revenue was down 67 per cent. A large proportion of our clients were travel operators and hospitality groups which suffered catastrophic losses as a result of the COVID-19 pandemic. They had to drastically cut their costs to survive and the impact on the agency was crushing,” he said.
“Many marketers, however, were shifting their budgets online and using digital marketing to stay visible and achieve their business goals amid the uncertainty. As a result, we decided to approach industries that were continuing to spend such as FMCG, government, recruitment, and financial services.”
“We threw our resources into content, partnerships and a comprehensive suite of collateral that demonstrated how clients could use digital to reach their sales and marketing goals when more traditional marketing channels became less effective or inaccessible. As a result, Indago is back to pre-COVID earnings and growing and we are delighted to welcome three new client partners, with more to be announced.”
Eclipx Group chief information officer, Harry Nakichbandi, said: “digital transformation has never been more important than it is now, as we emerge from the uncertainty of 2020. Eclipx, like so many other financial services and automotive businesses, are evolving and increasingly embracing new technologies to deliver our products and services to our client base.”
Nestlé professional Oceania business executive officer, Scott Stuckman, said: “digital has increasingly been a key avenue to market for us but even more so during the height of the COVID-19 pandemic, which had a huge impact on the foodservice industry.”
“It was important to us that we could support our clients and the broader industry with information and guidance on how to adapt and continue to grow the Nestlé Professional brand. To support these efforts and drive growth and visibility, we dialled up both our paid and search marketing activity.”
