IMAA Forms Alliance With TheNetworkOne, World’s Largest Independent Agency Network
Independent Media Agencies of Australia (IMAA) today announced an alliance with thenetworkone, the world’s largest independent agency network, that provides its members with a range of benefits and access to events.
Established in 2006, thenetworkone is the world’s largest network for independent agencies of all disciplines, with 1,200 agency members across 109 countries. Members are provided with a network-on-demand that enables them to find partners and specialists where and when they need them. thenetworkone enables independent agencies to compete effectively with the major communications holding companies and consulting businesses.
As part of the alliance, all IMAA members will also become members of thenetworkone, with benefits including its free inter-agency staff exchange, member events, newsletters, reviews, networking and information sharing.
thenetworkone can also facilitate agency partnerships if IMAA members require agencies in other disciplines beyond media, in Australia or in other markets, including the creation of bespoke networks of ‘go-to-partners’ for specialist agencies that require a depth of knowledge, such as healthcare.
thenetworkone Director, Paul Squirrell, said: “We are excited to be working with the IMAA and providing its members with access to hundreds of potential best-in-class partner agencies around the world to learn from, share and collaborate with.
“We truly believe that an agency no longer needs to own all the resources that a client might require to deliver a media campaign. Instead, why not just seek out the best partner and solution for a particular project? This is a network on-demand and, it works because independent agencies are naturally curious and collaborative!
“By building a relationship with the IMAA and its members, thenetworkone hopes to encourage inbound business activity to Australian media agencies and also empowering those same agencies to compete for, win and deliver international media assignments. We are looking forward to working together.”
IMAA Chairman, Dominic Pearman, said: “We are delighted to be a part of thenetworkone and all the benefits it brings to our members. The IMAA was established as a not for profit industry association that gives the thriving independent media agency industry a collaborative voice and supports Australian owned businesses. The alliance with thenetworkone allows our members’ access to a fantastic global resource of a range of independent agencies.
“There are many benefits for advertisers to work with independent media agencies, one of the most important being the depth and longevity of experience they provide and staff consistency and stability. Specialist skills from around the world and knowledge sharing capabilities will now also be at our fingertips.”
The IMAA and thenetworkone will host a member webinar for Australian members on Wednesday 6 May at 4.00pm where Paul Squirrell will discuss what it means to be part of the wider group and the resources members have access to.
thenetworkone has also announced “Webinar Wednesday”, a series of webinars featuring nine leading presenters from The Indie Summit discussing a variety of topics from ‘how to lead an agency through a crisis’ to ‘where agency new business really comes from’. These webinars are available free for independent agency leaders.
Latest News
Sky News Australia Will Be Live From Washington During Biden, Harris Inauguration
Sky News Australia will be live from Washington tomorrow, Thursday 21 January from 4am (EST), as Joe Biden is inaugurated as the 46th President of the United States. In a statement, Sky News said it will be the “only Australian television network” with a devoted location on the National Mall in Washington for the duration […]
Data Pooling: What Is It And Why Does It Work?
A business’s data is a valuable tool in both a commercial and operational sense. When combined with another company’s data, this value soars, explains Steven Millward, General Manager – Product, Sales and Marketing at smrtr in this piece. As the saying goes, ‘sharing is caring’, and when it comes to data, sharing can serve as […]
M&C Saatchi Sport & Entertainment Appointed By My Muscle Chef
My Muscle Chef is only surpassed by Carlton Zero as the least stolen item in the B&T office fridge.
“I’m Not Dead!”: Kyle Sandilands Sparks Panic After Not Showing Up To Work
Fears this morning Kyle may have dropped dead. Southern Cross Austereo immediately denies any use of KGB nerve agent.
Boomtown Unveils Expanded Education Program For 2021
Has your one & only New Year's resolution left you trying to squeeze back into pants? Improve yourself instantly here.
Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots
Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]
Free TV Australia Calls For “Speedy Action” On Media Bargaining Code, Sorrell Voices Concerns
The government is being urged by media businesses to pass the controversial News Media Bargaining Code into law, as the Senate Economics Committee considers the changes this week. Free TV Australia this morning reaffirmed its support for the proposed code and called for “speedy action” on the matter. “There has rarely been a more important […]
“Not Cool!” TV Reporter Subjected To Vile Abuse During Live Broadcast
B&T warns this article contains the sort of unsavoury language commonly associated with Australian cricket spectators.
The ‘500 Greatest Songs Of All Time’ To Play On Nine Radio In Feb
On Monday, 1 February, Nine Radio will start the countdown for the 500 greatest songs of all time on Magic 1278, 4BH 882, 2UE 954 and 6GT DAB+. Hosted by Stevie Jacobs, the week-long celebration will be a feast of non-stop appointment listening for music lovers right across the country. With listeners invited to vote […]
MediaCom Unveils New Logo & Agency Proposition ‘See The Bigger Picture’
MediaCom has unveiled its new global agency proposition: moving forward, the network will help clients ‘See the Bigger Picture’. By providing services in response to client needs, MediaCom will help identify and maximise new areas of growth for brands to increase return on marketing investment. This ambitious agenda will be achieved through an evolution of […]
Tinder, Bumble Banning US Capitol Rioters
Dating applications Tinder and Bumble are playing a part in identifying US Capitol rioters, by using images taken from inside the siege—a move that is leading to them being banned on both platforms. According to The Washington Post, women as well as men have in certain instances turned Tinder and Bumble into “hunting grounds” by […]
PEDESTRIAN.TV Moves Self-Care Festival Online For 2021
Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]
The Future Of Corporate Events? ARIA Awards Founder Peter Rix Chats Post-Pandemic, Burning Man + More
What will corporate and experiential events look like on the other side of the coronavirus pandemic? B&T chats with one of the industry’s most acclaimed event producers on what you can expect. Peter Rix AM is best-known for his initiation, creation and chairing of the ARIA Music Awards, as a pioneering Australian artist manager, and […]
Depositphotos Reveals Visual Trends 2021
Depositphotos has released its annual visual trends report, revealing symbols of optimism, our physical and digital wellbeing, inspiration in nature, and earthy tones are expected to trend in 2021. The project, ‘Visual Trends 2021: Living a New Reality’, explores how visual communication has changed in light of the past year to uncover a roadmap for […]
Val Morgan Unveils POPSUGAR Editorial Team
The POPSUGAR team revealed, but not before escaping the wilds of the Amazon Basin judging by accompanying press images.
OMA: Outdoor Revenues Plummeted Almost 40% In 2020
Outdoor industry praying the locust plagues & pterodactyls stay away in 2021, as COVID shaves 40% off the bottom line.
DDB Sydney Names Matt Chandler As ECD
DDB's Matt Chandler makes immediate shift from Carlton to those wanky Japanese beers following new year promotion.
Personalised Shopping In 2021 – What’s Changed?
At no time in history was retail forced to evolve more rapidly than in the crucible of 2020. Those brands reliant on face-to-face personalisation suddenly found themselves without foot traffic to drive sales. And those brands just getting a handle on personalisation in a digital environment found themselves having to scale almost overnight to compete […]
A-League Clubs Partner With Epic Games In New Fortnite Campaign
This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]
Google Cloud Partners With Optus For Customer Support Transformation
Google Cloud today announced a three-year strategic partnership with Optus to enhance the telco’s customer support transformation through its Contact Center AI (CCAI) solution. Optus will be the first telecommunications provider in the ANZ region to use this technology from Google Cloud, and the partnership has already resulted in a reduction in customer resolution times. […]
“Forefront Of Helping Publishers!” CarExpert Boss Slams Criticism Of Facebook & Google In Australia
While some publishers are mounting a campaign against Google and Facebook, insisting they pay for their news content, the co-founders of CarExpert.com.au have come out in support of the social media titans. “Google has always been at the forefront of helping small publishers establish their brand,” said CarExpert.com.au co-founder and managing editor, Paul Maric. “Our […]
Innocean Enlists Enya’s ‘Orinocco Flow’ in Witty Work For Hyundai’s Santa Fe
Hyundai has launched the latest campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by its newly transformed creative agency, Innocean Australia.
Hipages Launches New Digital Tradie Campaign
hipages has launched a new digital-led campaign, which builds on the “Change The Way You Tradie” brand platform, directly targeting Australian tradies to demonstrate the platform’s value in supplying businesses and sole-traders alike with qualified job leads. The new humorous creative features six real tradies who have experienced success with hipages, spanning categories including building, plumbing, […]
“Fundamentally Unbalanced”: Trump Administration Questions Australia’s News Media Bargaining Code
You'd reckon the Trump administration had bigger worries at the moment than Australia's News Media Bargaining Code.
Woolworths Accused Of Marginalising Communities With Metro Cashless Policy
B&T's a huge supporter of going cashless if only to get rid of those accursed window washers at the traffic lights.
Why CX Is The New Battleground For Marketing And Sales
This columnist argues sales & marketing's new battleground is CX, save the horses and the jousting sticks.
Benjamin Davis, Neil Atkin Nab Director Roles At VMLY&R Brisbane
Debunking B&T's view that everyone in Brisbane wears shorts & walk socks comes this contrary photographic evidence.
Western Sydney Ad School Teams Up With Cummins&Partners And oOh!media
Western Sydney Ad School has become one of the top industry educators & exponent of the uni toga party & beer bong.
How Data Can Solve Your Churn Problems
Here's top tips on solving your churn problems. So, arguably of no use to anyone with indigestion or a blocked sewerage.
