B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: IMAA Academy Nominated For LearnX Global Education Awards
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > IMAA Academy Nominated For LearnX Global Education Awards
Advertising

IMAA Academy Nominated For LearnX Global Education Awards

Staff Writers
Published on: 25th September 2024 at 9:55 AM
Staff Writers
Share
4 Min Read
SHARE

The Independent Media Agencies of Australia (IMAA), the national industry body representing independent media agencies, has been named as a finalist in the prestigious 2024 LearnX global education awards.

The IMAA’s landmark Academy has been nominated for several trophies at this year’s LearnX awards
including:

  • Best Learning Model – Best Learning (Industry Specific)
  • Best Learning Model – Online Learning
  • Best eLearning Project – eLearning project
  • Best eLearning Project – widespread eLearning implementation

The annual LearnX Awards are held globally, celebrating learning and talent development projects across corporate, education, public and not-for-profit sectors. Now in its 16th year, the awards have recognised more than 2,500 projects from more than 30 countries worldwide, including hundreds of Australian initiatives.

The IMAA’s industry-first online training academy has been recognised among several other Australian projects, nominated for its vision to drive and support talent development nationwide. The 2024 LearnX Award winners will be announced at a gala award ceremony at Melbourne’s Crown on November 26.

The IMAA Academy, which launched in March last year, is the organisation’s most significant education initiative – a landmark, comprehensive learning platform for the independent media agency sector.

Created to help address the national skills crisis, the IMAA Academy aims to future-proof the indie agency industry, upskilling staff and helping to attract talent to the sector.

The all-inclusive training program includes eight e-learning modules, covering media, audio, digital, cinema, TV, out-of-home, regional, and publishing and news, along with videos, digital glossaries, and podcasts featuring industry leaders and channel experts. Each module is IMAA certified, with participants receiving a course badge once they successfully complete each module.

Since launching, the IMAA Academy has trained hundreds of independent media professionals, while also offering in-person networking and training opportunities, coinciding with some of the module’s official releases.

The association also recently inked an innovative partnership with SBS for a new training module, focused on core inclusion skills, gender equity, cultural diversity, disability, First Nations, LGBTQI+, generational diversity and appropriate workplace behaviour.

IMAA CEO, Sam Buchanan, said the LearnX nominations were a coup for the organisation.

“These nominations solidify the importance of our investment in the Academy. This program took more than two years to create, consultation with more than 70 media experts and more than 1,000 years of combined industry experience, to bring to fruition. I’m incredibly proud of what we’ve delivered and achieved – it’s just another example of how the IMAA is leading the way in Australia’s media industry, helping to invest in the future of the sector,” he said.

“Since launching the IMAA Academy, we have trained hundreds of indie agency professionals, adding much-needed skill sets to our members and the broader media sector. The nominations for the LearnX Awards reflect our vision to create a truly innovative project, designed to help upskill and train talent. These awards are one of the most prized accolades for learning, talent and skill development – we’re incredibly proud just to be nominated.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: imaa
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?