B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • NRL
  • Anthony Albanese
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • State of Origin
  • imaa
  • Meta
  • ARN
  • AI
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “I’m Supposed To Be Friendly!” Ita Buttrose Talks Political Pressures While Leading The ABC
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > “I’m Supposed To Be Friendly!” Ita Buttrose Talks Political Pressures While Leading The ABC
Media

“I’m Supposed To Be Friendly!” Ita Buttrose Talks Political Pressures While Leading The ABC

Mary Madigan
Published on: 7th November 2022 at 12:18 PM
Mary Madigan
Share
2 Min Read
SHARE

Ita Buttrose has opened up about staying apolitical while she’s at the helm of the government-funded ABC Network.

Buttrose did a spread with Stellar magazine where she opened up about her role and made it clear she has no plans to retire. Thank god, because we can’t lose Tracy Grimshaw and Buttrose in one fell swoop.

She said, “I’m not there as chair to be friendly to any political party.

“I don’t think it’s necessary to badmouth me because I haven’t been friendly to a particular side of politics.  I’m not supposed to be friendly to anyone in politics. I can be respectful. But I’ve always thought journalists need to be apolitical.”

Buttrose also spoke about how the network has a history of rubbing the government the wrong way. She said: “It’s not easy for the ABC under any government because we seem to have the knack of upsetting governments quite heavily.

“Sir Robert Menzies complained about the ABC. I think John Howard complained about it at one stage. Paul Keating did; Bob Hawke did. You name it.”

However, Buttrose was clear that she expected her journalists to be able to ignore any political noise or criticism and do the work.

She said: “We’re the national broadcaster, and you can’t be hampered by any political persuasions on how you might cover a story.

“You have to cover it. We’re meant to be able to deliver both sides of the story and let the public decide.

“We’re meant to be able to deal with facts and not opinions. The moment we started dishing out bylines as though everyone had an entitlement to an opinion, we opened the floodgates to opinion journalists.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ABC, ita buttrose
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

TV Ratings (29/06/2025): Sunday Afternoon Football Does The Numbers But Fails To Engage Its Audience
30/06/2025
VisitBritain Appoints Kristen Angus As Country Manager For ANZ
30/06/2025
Sydney Powerhouse Kyle & Jackie O ‘Bleed Advertisers’ In Melbourne Market
30/06/2025
Dentsu Queensland & Tourism & Events Queensland Team Up With Nine To Invite Readers To Experience ‘That Holiday Feeling’ For Themselves
30/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?