data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022.
The report reveals that mobile gaming is set to surpass $136 billion in 2022 — growing 1.7x faster than the gaming market overall. Globally, users downloaded 45 percent more mobile games per week in Q1 2021 from pre-pandemic levels, clocking in at over 1.1 billion games per week. In Q1 2022, consumers spent over $1.6 billion per week on mobile games on iOS and Google Play, up 30 percent from pre-pandemic levels.
Select findings include:
- Asia Pacific saw the biggest growth in market share for global consumer spend: China led the growth in
Q1 2022 while North America and Western Europe made up half of mobile game spend.
- Mobile is democratizing gaming: The report shows that mobile, genre preferences are more varied, with
8 distinct subgenres being represented among the top 10 games
- Core games still dominate for app store consumer spend: Core Games with real-time online features
such as PvP (player-versus-player) or cross-platform play among the most popular genres across the
gaming spectrum like PUBG Mobile
- Appetite for Easy-to-Play Hypercasual & Simulation Games Surged in 2021: 4x March-Battle Strategy
games emerged as the most monetizable genre while Open World RPG saw the biggest rise in consumer spend market share
- Growing inclusivity: Nearly 50 percent of top mobile games by consumer spend in the United States skew female while Gen X & Baby Boomers saw steady growth in mobile game spending
- Game streaming increased engagement & monetization: Gaming-focused platforms such as Twitch,
Omlet Arcade and BOOYAH Live saw accelerated growth in engagement by prioritizing community
building features that encourage real-time connection and interactions between game streamers and
“Mobile is democratizing the space and is now the primary driver of growth for digital games consumption. We are seeing greater diversity across gaming genres allowing publishers to serve new gamers across generations and genders,” said Lexi Sydow, head of market insights, data.ai
“From a mobile in-game advertising standpoint, our US gamer survey results from late last year suggested that
studios and publishers should emphasize rewarded videos and playables, and that contextual data about gamers
will grow more important over time as Apple, Google, other vendors, and regulatory bodies in several key
countries prioritize customer data privacy and security,” said Lewis Ward, director of gaming and VR/AR, IDC
Read the full gaming spotlight here.
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]