data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022.
The report reveals that mobile gaming is set to surpass $136 billion in 2022 — growing 1.7x faster than the gaming market overall. Globally, users downloaded 45 percent more mobile games per week in Q1 2021 from pre-pandemic levels, clocking in at over 1.1 billion games per week. In Q1 2022, consumers spent over $1.6 billion per week on mobile games on iOS and Google Play, up 30 percent from pre-pandemic levels.
Select findings include:
- Asia Pacific saw the biggest growth in market share for global consumer spend: China led the growth in
Q1 2022 while North America and Western Europe made up half of mobile game spend.
- Mobile is democratizing gaming: The report shows that mobile, genre preferences are more varied, with
8 distinct subgenres being represented among the top 10 games
- Core games still dominate for app store consumer spend: Core Games with real-time online features
such as PvP (player-versus-player) or cross-platform play among the most popular genres across the
gaming spectrum like PUBG Mobile
- Appetite for Easy-to-Play Hypercasual & Simulation Games Surged in 2021: 4x March-Battle Strategy
games emerged as the most monetizable genre while Open World RPG saw the biggest rise in consumer spend market share
- Growing inclusivity: Nearly 50 percent of top mobile games by consumer spend in the United States skew female while Gen X & Baby Boomers saw steady growth in mobile game spending
- Game streaming increased engagement & monetization: Gaming-focused platforms such as Twitch,
Omlet Arcade and BOOYAH Live saw accelerated growth in engagement by prioritizing community
building features that encourage real-time connection and interactions between game streamers and
“Mobile is democratizing the space and is now the primary driver of growth for digital games consumption. We are seeing greater diversity across gaming genres allowing publishers to serve new gamers across generations and genders,” said Lexi Sydow, head of market insights, data.ai
“From a mobile in-game advertising standpoint, our US gamer survey results from late last year suggested that
studios and publishers should emphasize rewarded videos and playables, and that contextual data about gamers
will grow more important over time as Apple, Google, other vendors, and regulatory bodies in several key
countries prioritize customer data privacy and security,” said Lewis Ward, director of gaming and VR/AR, IDC
Read the full gaming spotlight here.
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]