Let’s face it, 2020 has been a pretty f@cked year. From bushfires to a global pandemic, to police brutality and more, there is a never-ending cycle of bad news.
The folks over at Iceland’s tourism board have decided in light of this, people might want to let off a little steam.
That’s why in its latest spot created by M&C Saatchi UK, Iceland is marketing itself as a destination where you can do just that – inviting travelers to go there and scream, as loud as they like, into Iceland’s incredible vast wilderness.
“Looks like you’ve been through a lot. It looks like you need to let it out somewhere big, beautiful and open. It looks like you need Iceland,” the ad says.
The spot shows a series of frustrated and angry people in highly relatable lockdown situations, and as each lets out a scream, they’re immediately transported to Iceland (if only!)
Iceland welcomed back EU citizens in mid June. However, for those who can’t get to the country physically, the ad invites people to record their screams and upload them to LooksLikeYouNeedIceland.com for the tourism board to play in a remote location.
Please login with linkedin to commenticeland tourism
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]