Let’s face it, 2020 has been a pretty f@cked year. From bushfires to a global pandemic, to police brutality and more, there is a never-ending cycle of bad news.
The folks over at Iceland’s tourism board have decided in light of this, people might want to let off a little steam.
That’s why in its latest spot created by M&C Saatchi UK, Iceland is marketing itself as a destination where you can do just that – inviting travelers to go there and scream, as loud as they like, into Iceland’s incredible vast wilderness.
“Looks like you’ve been through a lot. It looks like you need to let it out somewhere big, beautiful and open. It looks like you need Iceland,” the ad says.
The spot shows a series of frustrated and angry people in highly relatable lockdown situations, and as each lets out a scream, they’re immediately transported to Iceland (if only!)
Iceland welcomed back EU citizens in mid June. However, for those who can’t get to the country physically, the ad invites people to record their screams and upload them to LooksLikeYouNeedIceland.com for the tourism board to play in a remote location.
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