Iconic Icecream brand Streets have teamed up with jewellery brand the Couture Kingdom for a sweet and bright jewellery line.
Collaborations are very in at the moment! Brands leveraging off other brands is in fashion, and honestly, it’s led to some entertaining collaborations! Forever 21 teaming up with Cheetos was pretty genius!
Interestingly, Australia’s licensing agency, Asembl was vital in securing Streets first-ever jewellery with iconic Couture Kingdom
The Streets collaboration with Couture Kingdom is jewellery with a sugar hit! The collection features over 30 pieces of jewellery and offers consumers the chance to wear a Bubble O’Bill as a pendant around their neck – it’s very quintessential Aussie and a little bit glam!
The collection leans into Street’s classic ice cream offerings like Bubble O’Bill and Paddle Pop. You know the stuff you begged your parents to buy you as a kid .
Couture Kingdom announced the collab via Instagram, it said: “We are thrilled to release our new licensed collection of Streets Classic featuring the iconic Paddle Pop and Australia’s favourite cowboy, Bubble O’Bill.
Inspired by childhood summers this collection is bright, fun and full of nostalgia.”
https://www.instagram.com/p/CWJhMwaBr_F/
It’s always fun to see how established brands like Streets keep it’s marketing fresh, and while a jewellery collection isn’t the obvious choice, it is a fun choice!
The collection of course is time for both summer and Christmas!
Image Source:Instagram/Couture Kingdom
