IAB Creates Three New Glossaries To Help Simplify Digital Advertising

IAB Creates Three New Glossaries To Help Simplify Digital Advertising
Carlotta Vittori
By Carlotta Vittori
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IAB Australia has unveiled three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile Councils respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

Marketers can test their own knowledge in a specially designed quiz to accompany the launch of the glossaries and have the opportunity to win a free ticket to IAB’s inaugural Measure Up conference to be held in October.

Vijay Solanki, CEO of IAB Australia, said: “We need to ensure that disparate and confusing jargon is eliminated from the industry and drive understanding and awareness of the key metrics and standards across all aspects of digital marketing.

“Our efforts to help digital marketers in Australia are gaining momentum, and today’s glossary launches are just the latest in a series of recent initiatives.”

In the last month alone, the IAB Australia has launched the world’s first Daily Content Ratings with Nielsen, as well as an Advertising Awareness Glossary designed to foster better understanding of the metrics that gauge the impact of ad investments.

It also announced its inaugural full-day measurement conference, Measure Up, which will take place on Tuesday 10 October in Sydney.

Solanki said: “I joined IAB Australia a year ago with a clear vision of helping to simplify and inspire, and it is incredibly satisfying to see the hard work of the IAB team and its reinvigorated council members being realised.

“The four glossaries that have been launched in the last month have involved over 54 companies and 67 members across four IAB Councils, demonstrating the power of our collaborative network.”

The new glossaries can be downloaded here.

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