IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant.  Jaanimagi will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.

Well known and respected in the Australian media industry, Jaanimagi was most recently head of media strategy and operations at REA and an IAB Executive Board member.  He has more than 18 year’s digital experience working in both the UK and Australia.

“Jonas is a godfather in the world of advertising technology,” said Vijay Solanki, CEO of IAB Australia.  “He knows the tech, how it connects with business commercials and he also knows how to connect the technology community.  His understanding of the digital ecosystem will be critical in the key projects we have lined up for him.”

Jaanimagi commented: “At a time when our industry must look to work together and collaborate in areas related to technology and general standards, I’m delighted to be able support the IAB; an organisation I know very well.

“Passionate, talented people using cutting-edge digital technologies are the key facets that make our industry so exciting and enjoyable to work in.  The IAB works tirelessly to support both these areas, thereby underpinning the growth of digital media in Australia.” said Jaanimagi.