IAB Audio Council Elects SCA’s Chris Derrick As Chair

IAB Audio Council Elects SCA’s Chris Derrick As Chair
Carlotta Vittori
By Carlotta Vittori



The IAB Australia Audio Council has announced it has elected Chris Derrick (pictured above), head of digital strategy for Southern Cross Austereo (SCA), to the position of co-chair, taking over from Rick Gleave.

Derrick brings to the role 18 years of experience spearheading digital strategy and is uniquely positioned to bring insights and experience from both the radio and digital industries as the Audio Council moves forward.

“It’s a privilege to be elected co-chair of the IAB’s Audio Council and to work with a highly talented group of multi-disciplined people in the audio space,” Derrick said.

“The growth of streaming – both of radio stations and on-demand – and the explosion of podcasting is increasing the ranges of content available to consumers.”

The council is working on a number of education pieces, including guidance on best use of creative across different audio offerings.

It will be releasing a glossary of commonly used terms and metrics in the coming weeks, in line with a number of IAB Australia Councils that are also releasing glossaries to help set standards in terminology and establish a base understanding to move the industry forward.

The IAB Australia Audio Council was established formally in 2015 after a need from a range of pure-play streaming players and radio broadcasters to have an industry voice to drive standards and education in a fast-growing area of the digital market.

Gleave, who is the director of business development and partnerships for Pandora, has been the council co-chair since it was established, and has overseen the council grow to have representation from 13 media organisations, as well as close collaboration with Commercial Radio Australia.

“We would like to thank Rick for his commitment to the audio advertising space and the role of the IAB over the last two years as co-chair of the Audio Council,” IAB director of research Gai Le Roy said.

“His leadership in the council has seen a number of important key industry education pieces, including the Council’s recent trade study,” she said.

 




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