It’s a good day when you stumble across an ad for the world’s thinnest condom that features grown adults imitating the courtship rituals of various animals in public places.
The ad comes to us from the creative minds of White Brief, directed by Greg Brunkalla of Stink, in a fresh new spot for Sagami Original Condoms.
Talented dancers, dressed in corresponding colours to their assigned animals, recreate what it looks like when certain animals try and mate, getting everything from the mannerisms and intricate foot twitches down to a fine art.
You can watch it here:
Sagami has taken on a different approach to marketing condoms, launching a website and campaign called ‘Act of Love’ that aims to remind us all that love is a verb.
As they write on the site, “Perhaps humans talk too much. We use too many words and misunderstand each other. We think too much and end up feeling afraid.
“But animals don’t worry over their decisions. They act out of need and express themselves instinctively. This is pure strength, and primal love. Whether human or animal, loving means taking action.”