Hulsbosch Fashions New Brand Identity For Retailers Association

Hulsbosch Fashions New Brand Identity For Retailers Association
SHARE
THIS



The voice of Australia’s top retailers, Australia National Retailers Association (ANRA) has launched a new brand identity created by brand agency, Hulsbosch.

The new name and visual masterbrand, Retail Council, will be integrated into all collateral for communications with internal and external stakeholders.

The policy and advocacy group has been in operation for eight years and members currently include 15 of the 20 top retailers in Australia, including Best & Less, Big W, Bunnings, Co-Op Bookshop, Costco, David Jones, Dymocks, Forty Winks, Harvey Norman, Just Group, Luxottica, Masters, Petbarn, Super Retail Group and 7-Eleven.

The Hulsbosch brand solution was powered by the collaboration of Australian retailers and the Retail Council. Its main purpose being to advance the retail industry in Australia, promoting the Retail Council as a professional organisation with an experienced team, committed to a category that significantly contributes to the Australian economy.

Hulsbosch created a brand blueprint that underpins all brand communications. From these plans Hulsbosch developed a tone of voice that captures the spirit of the Retail Council and its aim – to advance Australian retail with a strong voice for its members. This messaging is the foundation of the visual language with vibrant colours and typography bringing the Retail Council brand to life.

The new Retail Council brand confirms its position as an advocate of industry issues and public policy. It endorses the status as the primary body representing the retail industry that contributes to the development and support of public policy that would boost productivity, support employment growth, foster a competitive environment and ultimately make the sector stronger.

Hans Hulsbosch, executive creative director, Hulsbosch said: “We have created an engaging brand story for the association with a distinct icon that talks to the idea of leadership and advocacy. It is made up of a collection of parts that together make a whole. This represents the association’s voice being stronger in the industry when heard as one: Stronger Together.

“The new logo stands out from the crowd with a dynamic use of the colour red, which is responsive to retail needs, pure and simple. It’s bold and confident, and the execution is a powerful stamp of inclusion and community.

“The vision reflects the Retail Council’s future-forward position as retail continues to transform. Through times of change it affirms a perception of strength and positioning as the clear leader in the business world of retail.”

Anna McPhee, CEO, Retail Council said: “Working closely with the expert team at Hulsbosch we have achieved a strong visual communication that encapsulates who we are. Hulsbosch have developed a brand that is a clear differentiator and allows the Retail Council to build and strengthen its key relationships.  Importantly it’s an inspiring symbol that communicates our intention to progress Australian retail together.”

Hulsbosch Credits:

Hans Hulsbosch, Executive Creative Director

Jaid Hulsbosch, Director

Linda Jukic, Creative Director

Belinda Hubball, Design Director

Sophie Zetterberg, Designer

Brooke Hinman, Group Account Director

Samantha Pang, Account Manager

Please login with linkedin to comment

banking Effective Advertising Campaigns Roy Morgan Research tony awards

Latest News

Empathy Drives Innovation For Online Florist LVLY
  • Advertising

Empathy Drives Innovation For Online Florist LVLY

National online flower business, LVLY, is leading the way with a thoughtful marketing movement designed to put customers first by allowing them to opt-out from potentially sensitive marketing messages around big calendar events.

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots
  • Marketing

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots

Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]

by B&T Magazine

B&T Magazine
Ogden, Utah USA-July16,2016:Oxycontin bottle on shelf. Oxycontin in a drug known for it's addiction and theft potential.
  • Marketing

Massachusetts Sues Publicis Health For Role In Opioid Epidemic

Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]

by B&T Magazine

B&T Magazine
????????????????????????????????????
  • Uncategorised

Strategic Insights Agency Nature Takes Four Gongs At Research Society Awards

B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]

Special Group Named Global Creative & Independent Agency of the Year
  • Advertising

Special Group Named Global Creative & Independent Agency of the Year

Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards
  • Media

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021
  • Marketing

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021

A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021.  Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia
  • Advertising
  • Marketing

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia

Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.

Entries Open For B&T’s Women In Media Awards!
  • Advertising
  • Marketing
  • Media

Entries Open For B&T’s Women In Media Awards!

Time to get your entries in for 2021 Women In Media Awards! Or, time to Liquid Paper over the date on your 2020 entry.

by B&T Magazine

B&T Magazine
Anonymous hacker in front of his computer with red light wall backgroundAnonymous hacker in a black hoody with laptop in front of a code background with binary streams cyber security concept
  • Opinion
  • Technology

Creating A Culture Of Privacy Awareness

This expert gives top tips on creating a culture of privacy awareness which appears more than just drawing the curtains.

by B&T Magazine

B&T Magazine
3D render of a globe with headphones
  • Media
  • Technology

APRA AMCOS Taps Klarrio To Accelerate IT Modernisation

APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]