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Reading: Huckleberry Wins Ryobi Social Media Account
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B&T > Media > Huckleberry Wins Ryobi Social Media Account
Media

Huckleberry Wins Ryobi Social Media Account

Sarah Bamford
Published on: 26th March 2015 at 12:04 PM
Sarah Bamford
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1 Min Read
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Full service agency, Huckleberry, has been awarded the social media business for gardening equipment company, Ryobi Australia and New Zealand and will launch the brand’s social media presence.

Huckleberry will work to build and engage a community of Ryobi fans online, through content strategy and development; campaign support, and brand activation.

Melissa Roberts, managing director of Huckleberry said, “We’re really excited to working with a truly innovative brand such as Ryobi to build a community of inspired ‘Do-it-youselfers’. Whether people are taking on their first project, just tidying up the garden or renovating the whole house we’ll be engaging with this audience in an inspiring and meaningful way.”

Kon Romios, national marketing manager, Techtronic Industries Australia said, “Huckleberry has demonstrated to us that they have the ability to build and engage the audience that we’re going after. We are confident that they will help us to create a great place for our consumers to interact with one another and get the information that they need for their next project, big or small.”

 

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TAGGED: Fairfax Digital, Jules Hall, periscope, The Smith Family
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By Sarah Bamford
As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 20 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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