Full service agency, Huckleberry, has been awarded the social media business for gardening equipment company, Ryobi Australia and New Zealand and will launch the brand’s social media presence.

Huckleberry will work to build and engage a community of Ryobi fans online, through content strategy and development; campaign support, and brand activation.

Melissa Roberts, managing director of Huckleberry said, “We’re really excited to working with a truly innovative brand such as Ryobi to build a community of inspired ‘Do-it-youselfers’. Whether people are taking on their first project, just tidying up the garden or renovating the whole house we’ll be engaging with this audience in an inspiring and meaningful way.”

Kon Romios, national marketing manager, Techtronic Industries Australia said, “Huckleberry has demonstrated to us that they have the ability to build and engage the audience that we’re going after. We are confident that they will help us to create a great place for our consumers to interact with one another and get the information that they need for their next project, big or small.”