HubSpot has announced the availability of new Sales Hub and Service Hub Enterprise offerings, numerous updates to its Marketing Hub Enterprise product, and the availability of all three for a discounted price as part of a bundled offering.
The products included in the bundle, called the Enterprise Growth Suite, are designed to give advanced teams more control, greater flexibility, and deeper integrations in one unified HubSpot account.
As previewed on August 20th, the launch of these new products represents a first for HubSpot, and are the most significant expansions the company has made in its enterprise-level offerings to date.
HubSpot co-founder and CEO Brian Halligan said: “Over the past year, we increased R&D spending significantly as we pushed to expand our platform of products to address the needs of any company regardless of where they are in their growth journey.
“Today, our customers are getting the results of that investment.”
“As users of the HubSpot Enterprise Hubs ourselves, we’ve seen firsthand how these products can support the changing needs of a growing company.
“With these announcements, a HubSpot customer will be able to sign on with us at any stage with the knowledge that our products will scale with them as they grow.”
The Enterprise Growth Suite software bundle includes an improved Marketing Hub Enterprise and the brand new Sales Hub Enterprise and Service Hub Enterprise products, all built on top of the HubSpot CRM.
All three Enterprise Hubs include new and improved features built with the needs of sophisticated teams in mind, including:
- Goals that support agents and sales reps to report on quotas, SLAs, and other sales and customer service metrics
- Playbooks, which allows you to build a library of resources and best practices for your sales and services teams
- A native Slack integration to help teams stay connected, wherever they are
All of these features are available today, with additional features, including hierarchical teams, health scoring, advanced content partitioning, and workflow extensions, expected to be released in the coming months.
The products included in the Enterprise Growth Suite bundle also feature a layer of machine learning that powers features like predictive lead scoring.
HubSpot’s recently-released Conversations tool is also integrated into all three products, uniting email, chat, and social in one inbox and providing advanced targeting and lead routing, custom chatbot building, and more.
Endless Events chief event einstein Will Curran said: “When we first started using HubSpot, we were small but growing.
“As we’ve continued to grow, the HubSpot platform has acted as the fertiliser that’s helped us turn our seed of a company into an established institution.
“Every new product HubSpot launches makes us faster, better, and stronger than we were before. Without them, we would still be at that seed phase instead of the towering skyscraper we are today.”
As previously announced, HubSpot also launched new capabilities and bundles at the Starter and Professional levels. Customers who purchase any of the Growth Suite bundles will receive a 25 per cent discount off of the standalone prices for each Hub.
HubSpot has also announced the general availability of HubSpot Video, a series of new features available across the entire HubSpot platform designed to help companies grow their business through video.
The new features include video hosting, in-video calls-to-action and forms, a simple video creation tool, and more, and are designed to help growing businesses leverage video in a more personal, authentic, and positive way.
HubSpot CMO Kipp Bodnar added, “People love video, and increasingly we’re seeing them gravitate towards video content that is more authentic and personal.
Casual social video stories are becoming the go-to for consumers and brands alike, representing a huge shift for businesses that have historically approached video as a one-to-many broadcast channel with a big budget and complex production.
“With HubSpot Video, our goal is to equip every salesperson, marketer, and support representative with the tools they need to create quick, one-to-one videos that have the same personal qualities we’ve all come to love in an Instagram Story.”
When it comes to video content from brands, authenticity is key – 86 per cent of people say authenticity is important when deciding which brands they like and support.
HubSpot Video helps growing businesses tap into that trend through new video analytics and creation tools designed to help teams create content that resonates and elevate their video strategy across the entire business. With HubSpot Video:
- Marketers can now host and manage video files inside of HubSpot for free. Users can embed those videos into website pages, blogs, and social media channels with just one click, and add in-video calls-to-action and forms to make videos interactive. New tools like video-triggered workflows and new video analytics help maximise the impact of video marketing campaigns.
- Salespeople can build stronger relationships with prospects by creating, sharing, and tracking personalised videos right from the HubSpot CRM.
- Service teams can help customers faster and more completely with personalised help videos created and shared directly from Service Hub. Agents can record their screen right from a ticket and send to customers, improving service and solving issues faster. Service teams can also embed these videos in their knowledge base.
HubSpot Video is powered in part by Vidyard, a HubSpot Connect partner since 2016. Their powerful video technology provides hosting and playback, interactive video capabilities, video analytics, and the ability to record and share personalised videos with Vidyard GoVideo.
These new platform-wide video features build on the long-time relationship and integration between HubSpot and Vidyard.
Vidyard CEO and co-founder Michael Litt said: “Our mission is to help every organisation embrace the power of video to tell better stories, deliver more personalised experiences and build better relationships with clients. We’re thrilled to partner with HubSpot who shares in this vision.
“Through our expanded partnership, HubSpot users will now have seamless access to the industry’s best tools for video hosting, video analytics and personalised video creation to help them generate more business and truly connect with today’s buyers.”
Learn more about the HubSpot Enterprise Growth Suite bundle and the Starter and Professional software bundles here.
To learn about all of the announcements HubSpot made at INBOUND 2018, click here.
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