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B&T > Advertising > Howatson+Company Wins TK Maxx’s Brand Strategy & Creative
Advertising

Howatson+Company Wins TK Maxx’s Brand Strategy & Creative

Staff Writers
Published on: 4th August 2022 at 9:34 AM
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Howatson+Company announced that it has been named the agency of record for retailer TK Maxx in Australia, following a competitive pitch process. The appointment is effective immediately.

Howatson+Company will handle brand strategy, creative and production for TK Maxx, an off-price retailer that aims to deliver great value on ever-changing selections of brand name, designer, and other high-quality fashion apparel and home wares for a whole lot less than a department store or on the high street.

Tony Dunseath, VP of marketing at TK Maxx Australia, said: “Great partnerships are very important to our business, and we are thrilled to be partnering with the team at Howatson+Company as we work to continue to grow our business here in Australia.”

Renee Hyde, Howatson+Company managing director, added: “We’re very excited to be working with the talented (and nice) team at TK Maxx. The team’s ambitions for the brand are a perfect match for us and we’re looking forward to seeing what we create together.”

TK Maxx Australia is part of The TJX Companies, Inc., the world’s leading off-price retailer of apparel and homewares. TK Maxx Australia launched in 2017 and has 69 stores along the eastern seaboard of Australia, plus 2 recently opened in South Australia.

Howatson+Company now have a team of 90 people across their Sydney and Melbourne offices.

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TAGGED: Howatson+Company, TK Maxx
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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