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Reading: Howatson+Company Launches Petbarn’s “AW22 Fashion Range!”
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B&T > Campaigns > Howatson+Company Launches Petbarn’s “AW22 Fashion Range!”
Campaigns

Howatson+Company Launches Petbarn’s “AW22 Fashion Range!”

Staff Writers
Published on: 13th April 2022 at 9:29 AM
Staff Writers
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Petbarn has partnered with Howatson+Company to launch its AW22 fashion range for dogs and cats.

The campaign was shot by renowned fashion photographer Juliet Taylor, and promises to make every pet moment glamorous, even the unglamourous ones, whilst showcasing a range of knits, raingear, trench coats and more.

Petbarn’s general manager of marketing, Shannon Jenkin, said: “At Petbarn, we’re all about putting pets first. Which is why our range of apparel is as well-made and stylish as any fashion brand. Makes sense that we treat it like one.”

Chris Howatson, CEO H+Co, added: “Pet wear is increasingly used as a form of human self-expression, but this campaign explores the idea that our pets have their own personalities and can be styled to match.  We’re delighted to be sharing our first work for Petbarn.”

The national campaign is live across digital, social and OOH.

Credits

Creative: Howatson+Company
PR: Howatson+Company
Media: OMD
Production Company: The Pool Collective Photographer: Juliet Taylor

Production Coordinator: Zoe Izzard

Client: Petbarn
Chief Customer Officer: Nick Adams
General Manager Marketing: Shannon Jenkins Creative Director: Kate Napier

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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