How To Be Safe On A Plane On The Beach: Air NZ’s Latest Safety Video

How To Be Safe On A Plane On The Beach: Air NZ’s Latest Safety Video

With safety videos so damn good people actually search YouTube to watch them, you know Air New Zealand has really found its place in the air safety video arena.

And today you get to have a five minute break to pretend you’re doing work and watch the airline’s latest one, which is all about surfing, and being safe on a plane, obviously.

Air New Zealand has brought together some of the greatest wave riders such as our legendary Mick Fanning, Brazil’s Gabriel Medina and Americans Laird Hamilton, Alana Blanchard and Anastasia Ashley.

Shot over three surfy locations, Malibu in the States, Raglan and Piha in New Zealand and our very own Gold Coast, the video features all the usual instructions you’d expect, just from the comfort of a white sandy beach and deck chair.

Air New Zealand’s head of global brand development Jodi Williams said the safety video will help put the surfing destinations on the map for travellers.

“Previous safety videos have done a fantastic job in selling seats and driving tourism flows whether it be to New Zealand off the back of the two Hobbit inspired videos and Bear Grylls experiencing one of New Zealand’s Great Walks or the collaboration with Sports Illustrated that boosted tourism to the Cook Islands,” she said.

Aussie surfing superhero Fanning said Air New Zealand’s past creative genius videos, and the ability to share the breaks in his homeland, attracted him to work on the safety video.

“A few of my mates will probably wind me up for working with a Kiwi airline but through the Air New Zealand safety video I got the opportunity to share some of my favourite local surf spots with everyone,” he said.  “On its day the Gold Coast has some of the best surfing anywhere in the world. It’s been fantastic to be show off this iconic location.”

And just for fun for this chilly Thursday morning, here are some of Air New Zealand’s other safety videos.

October last year saw the airline create what it deemed ‘the most epic safety video ever made’, inspired by The Hobbit.

And near the beginning of 2014 Air New Zealand released a safety video in celebration of Sports Illustrated’s 50th anniversary. However some publications suggested the video was “highly sexualised” and “objectifying women”.

Tough as tits explorer Bear Grylls has also been featured in one of the airline’s safety video.

 




Please login with linkedin to comment

Ad round-up Advertising Standards Bureau Lumia

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]