With safety videos so damn good people actually search YouTube to watch them, you know Air New Zealand has really found its place in the air safety video arena.
And today you get to have a five minute break to pretend you’re doing work and watch the airline’s latest one, which is all about surfing, and being safe on a plane, obviously.
Air New Zealand has brought together some of the greatest wave riders such as our legendary Mick Fanning, Brazil’s Gabriel Medina and Americans Laird Hamilton, Alana Blanchard and Anastasia Ashley.
Shot over three surfy locations, Malibu in the States, Raglan and Piha in New Zealand and our very own Gold Coast, the video features all the usual instructions you’d expect, just from the comfort of a white sandy beach and deck chair.
Air New Zealand’s head of global brand development Jodi Williams said the safety video will help put the surfing destinations on the map for travellers.
“Previous safety videos have done a fantastic job in selling seats and driving tourism flows whether it be to New Zealand off the back of the two Hobbit inspired videos and Bear Grylls experiencing one of New Zealand’s Great Walks or the collaboration with Sports Illustrated that boosted tourism to the Cook Islands,” she said.
Aussie surfing superhero Fanning said Air New Zealand’s past creative genius videos, and the ability to share the breaks in his homeland, attracted him to work on the safety video.
“A few of my mates will probably wind me up for working with a Kiwi airline but through the Air New Zealand safety video I got the opportunity to share some of my favourite local surf spots with everyone,” he said. “On its day the Gold Coast has some of the best surfing anywhere in the world. It’s been fantastic to be show off this iconic location.”
And just for fun for this chilly Thursday morning, here are some of Air New Zealand’s other safety videos.
October last year saw the airline create what it deemed ‘the most epic safety video ever made’, inspired by The Hobbit.
And near the beginning of 2014 Air New Zealand released a safety video in celebration of Sports Illustrated’s 50th anniversary. However some publications suggested the video was “highly sexualised” and “objectifying women”.
Tough as tits explorer Bear Grylls has also been featured in one of the airline’s safety video.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]