Iconic Australian accessories brand Oroton has announced the appointment of Host/Havas to help transform the 80-year-old business’ vision, brand and approach to market.
Host/Havas will support key development areas within Oroton’s business strategy, including the development of a business vision, customer segmentation and a technology roadmap.
Oroton CEO David Kesby said: “A major part of the transformation will be in digital, both in developing a world class user experience, capitalising on data to drive smart CRM and, later, expanding our omni-channel experience internationally.
“We’re thrilled to have Host/Havas on board to help us transform our business and make it a reality.”
Host/Havas CEO Laura Aldington said: “Oroton is an iconic brand in Australia and we’re delighted to partner them on the next phase of their transformation.
“We will be working with multiple stakeholders across the business with the aim of reshaping how consumers see them today and into the future – an exciting challenge which we hope will have a significant impact on the Australian retail landscape.”