Hootsuite Surpasses 15 Million Users

Kiev, Ukraine - May 20, 2013 - Hand pointing on keyboard with social media logotype collection of well-known social network brand's placed on keyboard buttons. Include Facebook, YouTube, Twitter, Google Plus, Instagram and more other logos.
SHARE
THIS



Hootsuite, araguably the world’s most widely-used platform for managing social media, has celebrated a significant milestone after surpassing 15 million global users.

Since the company was founded in 2008, Hootsuite has become the industry standard for helping businesses manage social media. More than 2,500 enterprise organisations such as AccorHotels, Allianz Worldwide Partners S.A.S., eHarmony, Monster, Sony Music Entertainment and Virgin use Hootsuite to connect with customers on social.

Penny Wilson, chief marketing officer at Hootsuite, said what was once the focus of a small number of enthusiasts inside an organisation, today social media is at the heart of the digital strategy of the largest and most successful businesses.

“Hootsuite makes social media approachable for all businesses, including those in regulated industries, government or higher education,” she said.

“Every day, we see companies use our platform in unique, innovative ways to engage with their customers.”

Hootsuite’s significant milestone came just weeks after it held an online conference which brought together global brands, vendors, innovators and thought leaders to discuss key industry trends and best practices in social strategies.

The virtual event also included sessions focused on increasing engagement and brand awareness and protection, driving leads and closing sales and increasing productivity using social, with Microsoft and Twitter among the companies offering key insights.

“Any CEO or C-level executive that isn’t paying attention to social, frankly, I highly recommend that they do,” Microsoft Canada president Janet Kennedy said.

“Social listening, reacting and responding to customer posts are a critical part of what we do when we talk about the digital transformation.”

Twitter’s senior strategic partner manager, Rob Hamilton, said providing customer service on Twitter has resonated on the platform since its inception because messages are public, conversational, real-time, and widely distributed.

“Engagement is about having human conversations with your users and helping them solve their individual inquiries,” he said.

“Responding this way will drive your customers to come back.  They will see you as a trusted brand. And social provides that experience.”

Please login with linkedin to comment

2015 NSW Creative Laureate einsights The Smith Family

Latest News

Papaya Secure Two New National Accounts
  • Marketing

Papaya Secure Two New National Accounts

Boutique PR and Marketing agency, Papaya, has secured two new national accounts including a launch campaign for BioPak and retaining the Australian Barramundi Farmers Association (ABFA) for four consecutive years. Adding to the agency’s portfolio of highly regarded accounts, Papaya will be responsible for a multitude of activities for each campaign inclusive of public relations, […]

Jonny Cordony Promoted To Zenith’s Sydney MD
  • Advertising

Jonny Cordony Promoted To Zenith’s Sydney MD

Zenith Australia has promoted Jonny Cordony to Sydney managing director, where he will lead the brand’s vision for the Sydney office, developing high-performing teams, and driving strategic partnerships and growth outcomes for clients. After almost three years as Sydney general manager, Cordony takes on the new position effective immediately. Zenith Australia’s chief executive Nickie Scriven […]

30 Under 30: Channel 7’s Ben Stavert On Social Media’s ‘Big Bang’
  • Marketing

30 Under 30: Channel 7’s Ben Stavert On Social Media’s ‘Big Bang’

The B&T 30 Under 30 awards are happening on Thursday 15th April, and to celebrate we’re showcasing more of our incredible young movers and shakers. Ben Stavert is Seven West Media’s Head of Social and Digital, and one of the shortlisted finalists for this year’s 30 Under 30 awards. Before his role at Seven, Stavert […]

by B&T Magazine

B&T Magazine
Istanbul, Turkey - February 6, 2016: Woman in the car planning a route using a Google Maps application on Apple iPhone 6S. Google Maps is a most popular web mapping service for mobile provided by Google inc.
  • Technology

Apple Will Soon Help You Find Your Anything

Apple will soon help you find anything. However, B&T understands that relates to your lost bike and not your lost love.

by B&T Magazine

B&T Magazine
CBA & Football Australia Partner To Elevate The Women’s Game
  • Marketing

CBA & Football Australia Partner To Elevate The Women’s Game

Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]

CHIANG MAI ,THAILAND - March 31, 2018 : Close up Netflix website in laptop screen. Netflix being popular internationally.
  • Media

Netflix’s Challenge To Linear TV

Netflix set to challenge linear TV! But not before letting the tyres down on James Warburton's Commodore.

by B&T Magazine

B&T Magazine
The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform
  • Media

The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform

The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
  • Campaigns

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!

Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]