Social media management system Hootsuite has introduced Hootsuite Amplify, an employee advocacy solution that helps organizations leverage their most dedicated advocates – their employees – to help promote the company’s brand.

When an organisation has news and content they want to publicize externally, employees can use the Hootsuite Amplify mobile app to easily share that content across their social networks, anywhere and at anytime.

According to a September 2015 Forrester report: “Advocate marketing multiplies the number and reach of voices talking about you — at a much lower cost than traditional print and paid online channels. Beyond quantity, advocate content and interactions are more valuable because buyers see them as authentic validation, not paid promotion.”

With Hootsuite’s mobile-centric solution, employees can stay connected to the stories and news resonating across different departments, divisions, and regions, as well as build their own personal brand.

“Employees want to actively contribute to an organization’s success,” said Ryan Holmes, CEO of Hootsuite. “Amplify makes it easy for employees to share approved content with their own social networks, empowering them to be advocates who are engaged and connected with their company.”

Hootsuite Amplify makes it simple for organizations to extend the reach of their social media campaigns. Organisations will be able to:

• Boost awareness of brand, product and social responsibility campaigns
• Increase employee engagement, happiness, and retention
• Measure and optimise team participation, content performance, and social reach

“Amplify will provide an unprecedented opportunity to activate and empower our audiences in a whole new way, allowing our team to curate the content most important to them. It’s absolutely a game changer,” said Nikki Sunstrum, director of social media, University of Michigan.

According to Gallup Research, when organisations successfully engage their customers and their employees, they see a 240 per cent boost in performance-related business outcomes.