This October, lingerie brand Honey Birdette will launch a limited-edition Pink Soy Massage Marshmallow Candle to support the McGrath Foundation and Breast Cancer Awareness Month.

Honey Birdette will donate every cent from their Pink Marshmallow Candle sales to the McGrath Foundation.

In order to bring additional awareness to the campaign, Honey Birdette’s in-store and head office team will be giving up their signature red pout, instead opting for a bright pink lipstick for the duration of Breast Cancer Awareness Month.

As part of this campaign, Honey Birdette has also pledged a $10,000 minimum donation to the McGrath Foundation.