Racy Australian lingerie label Honey Birdette has unveiled its new campaign, Instant Crush.

Photographed on Hong Kong, the campaign stars model Miki Hamano, adorned in the labels latest and most provocative styles as she checks into a neon-lit hotel suite for a one-night affair.

Featuring nine new collections in a decadent colour palette of deep purple, black and white, the range evokes high drama and maximum glamour.

The range of structured satin and luxurious lingerie styles are finished with silk panels, sheer tulle and intricate lace ruffles, alongside glossy gold hardware, gunmetal chains and leather tassels.

 

The labels signature Swiss designed floral embroidery takes on an edgier aesthetic, updated with striking copper and liquid gold lacquered foils.

Sophisticated glamour implies a hint of decadence throughout the collection, with each look perfectly teamed with a bold red lip and Honey Birdette hosiery.

Honey Birdette will celebrate the launch of their new campaign on Wednesday 20 June (EST) in New York City with a VIP cocktail reception and runway show. The launch event will be streamed live on the labels social channels, website as well as their digital storefronts across Australia and the UK.

Selected pieces from the Instant Crush collection will be available to purchase immediately after the runway show, exclusively via their Australian and UK boutiques and on their Australian, UK and USA online stores.