Racy Australian lingerie label Honey Birdette has unveiled its new campaign, Instant Crush.
Photographed on Hong Kong, the campaign stars model Miki Hamano, adorned in the labels latest and most provocative styles as she checks into a neon-lit hotel suite for a one-night affair.
Featuring nine new collections in a decadent colour palette of deep purple, black and white, the range evokes high drama and maximum glamour.
The range of structured satin and luxurious lingerie styles are finished with silk panels, sheer tulle and intricate lace ruffles, alongside glossy gold hardware, gunmetal chains and leather tassels.
The labels signature Swiss designed floral embroidery takes on an edgier aesthetic, updated with striking copper and liquid gold lacquered foils.
Sophisticated glamour implies a hint of decadence throughout the collection, with each look perfectly teamed with a bold red lip and Honey Birdette hosiery.
Honey Birdette will celebrate the launch of their new campaign on Wednesday 20 June (EST) in New York City with a VIP cocktail reception and runway show. The launch event will be streamed live on the labels social channels, website as well as their digital storefronts across Australia and the UK.
Selected pieces from the Instant Crush collection will be available to purchase immediately after the runway show, exclusively via their Australian and UK boutiques and on their Australian, UK and USA online stores.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]