Hogarth Appoints Jamie Gilbert-Smith Business Partnerships Director

Jamie Gilbert-Smith has been appointed Hogarth Australia’s national business partnerships director.

Gilbert-Smith will now be responsible for leading Hogarth Australia’s overall partner relationships and growing roster of local and international clients across Australia.

He has more than twenty years of integrated marketing experience across both the UK and Australia. Most recently, he was managing director of M&C Saatchi S&E, and lifestyle agency M&C Saatchi Fabric.

Gilbert-Smith has been a strategic advisor to a range of CMOs and heads of brands, and has worked with clients that include Optus, Commonwealth Bank, IAG, Woolworths, Pepsi, British Gas, Bunnings, MasterCard, Unilever, Lion Co., Coca-Cola, Telstra, the federal government, ANZ, Huawei and KFC.

Hogarth Australia CEO Justin Ricketts said the appointment comes at an exciting time of growth for the innovation-based content agency.

“Jamie is a strategic thinker who brings extensive integrated marketing experience to the role. He has a particular focus on authenticity and creating genuine client partnerships,” Rickets said.

“A trusted adviser, who is genuinely passionate about empowering brands through the delivery of innovative solutions in the smartest way possible. I am delighted to have someone with Jamie’s breadth and depth of experience to join the Hogarth team as we continue to expand and enhance our offering to clients.”

Gilbert-Smith will report to the CEO and will focus on client health, tech and content innovation, organic growth and new business.

He will work in partnership with Hogarth’s national content studio to deliver effective and efficient content and ensure Hogarth is harnessing the latest technologies to help clients in their pursuit of omnichannel personalisation at scale.

“I am thrilled to be joining Hogarth,” Gilbert-Smith said in a statement.

“They have a passion for innovating, optimizing and challenging the status quo. They provide a highly relevant and compelling proposition, combining craft, insight and technology to bring creative to life. In a market that is ripe for disruption they are unafraid to stand on the edge to stay ahead of the pack and obsessively strive to do better.”

“I look forward to working with our partners to set them apart from their competition by making the best work, brilliantly.”

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Hogarth Australia Jamie Gilbert-Smith WPP AUNZ