Hodges are celebrating after winning gold and silver in the prestigious New York Design Awards in the ‘advertising – print’ and ‘graphic design – illustration and type’ categories.
The win was based on Hodges rebrand that included a range of new brand marks. The letter H was crafted to look like a plus symbol to communicate the message ‘you get more with Hodges’. The brand marks also illustrate areas in Melbourne and Geelong where Hodges have a presence (Beaumaris pictured).
Hodges CEO Carmel Baker said: “These awards are a testament to our fantastic team at Hodges and branding agency Traffic who we worked with on the rebranding process. We take huge pride in these accolades.
“Hodges are the only real estate agency in Australia to be recognised this extensively in marketing on an international level.”
A statement from New York Design Awards says the design makes a 160-year-old-brand feel “fresh, modern, and relevant” in one of the most “competitive, image driven” categories.
In total, Hodges have won seven of The Design 100 City awards nationally and internationally including:
- Gold and silver in New York – advertising and graphic design
- Gold in Hong Kong – rebrand process
- Gold and silver in Melbourne – advertising and graphic design
- Gold and silver in Sydney – advertising and graphic design