HM has appointed Bhanu Singh from Zenith Optimedia to head of digital and has also picked up four new creative/media wins.
HM wrap up the year bolstering the team with three new members – Bhanu Singh from Zenith Optimedia who will head up digital, Belinda Tan and Ellie Larrarte.
The four new business wins have been across Creative and Media including Church & Dwight brands Nair, First Response and Pearl Drops, financial business Ausbil, RCG brands CAT and Merrell. As well as Kelly + Partners after a 2 way pitch against Nunn Media.
New Business Win #1 – Church and Dwight Video and Print Creative
With a fresh new look for the brand, HM launched the campaign for the new range of Nair Sensitive hair removal products in close collaboration with the client Church and Dwight and group M sister agency Maxus.
In addition to outdoor media, the focus for the campaign was on digital display and pre-roll with the creative telling the story a fashion lover, the active girl and the busy mum with the insight that being hair free gives them the freedom to enjoy every possibility of their lives.
New Business Win #2 – Ausbil
Ausbil appointed HM Communication Group to their creative and media account.
The idea was to combine and individually feature three key Senior Ausbil partners each with a Lion, Tiger and Owl to highlight the animalistic qualities ‘strength,’ ‘wisdom’ and ‘agility’ – attributes that help differentiate the business from its competitors.
Creative director for the campaign Mike Boswell said, “This new association allowed us to re-establish Ausbil’s local boutique image, reinforced by the rock solid credentials of NYLIM. Ausbil needed the advertising to punch way above its media spend and cut through the clutter of the local investment market advertising.”
Ausbil Investment Management CEO Paul Xiradis added, “HM did a great job with our latest advertising campaign. They came up with a terrific creative idea that has achieved real cut-through for us in what is a competitive marketplace.”
New Business Win #3 – RCG
Footwear group RCG have appointed HM Communication Group as their media partner to launch a range of CAT Clothing workwear and to increase their Merrell brand’s sales in key retail locations.
CAT Clothing have worked closely with The Block talent Dale Vine to creative a series of videos highlighting the benefits of the new clothing range with a humorous tone – promoted across TubeMogul’s video network, across Fitness First gyms, and in pubs and clubs in trade-heavy areas of Australia.
New Business Win #4 – Kelly + Partners
Kelly + Partners after a pitch against Nunn Media appointed HM to develop the media plan and social content.
Founder Virginia Hyland commented, “It’s a great way to end the year and will propel our business to an exciting start in 2016. As business needs shift we are committed to creating liquid business solutions that match the companies the partner with us.”
Nine’s Travel Guides continued to consolidate its position as a Wednesday night leader in yesterday evening’s programming, with 719,000 viewers. In recent weeks, it has been competing with the ABC’s Hard Quiz – sometimes besting it, sometimes being bested – but with no Hard Quiz last night, it sailed to an entertainment win. Last night’s ep saw the travellers […]
Thrive PR + Communications will be adding SodaStream to its list of global consumer-lifestyle brands, after being appointed as its Public Relations company of record in Australia. The win follows a competitive pitch that will see Thrive manage the sparkling water brand’s earned media relations, press office, and gifting program. Thrive will also be responsible […]
72andSunny Sydney has appointed Ross Berthinussen (main photo) to the role of president leading the Sydney office. Berthinussen’s promotion follows yesterday’s surprise news that the agency’s CEO, Chris Kay, had snared the rather prestigious role of CEO of Saatchi & Saatchi’s UK office. Read B&T’s reporting here. Berthinussen has been executive strategy director of the […]
Amazon has secured the title of most valuable global brand for the third year running, but rival tech giants such as Apple and Google are breathing down the neck of the Jeff Bezos founded site. Data and insights company Kantar has released its BrandZ report for 2021, detailing the most valuable brands globally based on […]
Cannes Lions Live Day Three saw the announcement of winners in the Craft Track and Entertainment Track, in partnership with Unity, as well as an exciting first, with Taiwan awarded its first Grand Prix. On the Australian front, awards were slightly slower, with Aussie agencies recognised only in the Digital Craft Lions. These Lions award […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]