Sydney-based integrated communications agency History Will Be Kind (HWBK) is celebrating a year of rapid expansion, with recent business growth forging the way for another new hire which will see the team reach double digits.
Supporting the leadership team, Kristine Arnott joins HWBK as a senior account manager and brings to the agency more than six years’ experience in public relations and social media for brands such as Hewlett Packard Enterprise, Arnott’s Biscuits, WHISKAS and Skittles.
Arnott will be responsible for day-to-day client and team management, with a focus on integration across disciplines, and helping drive new business growth.
HWBK managing partner Emma-Jane (EJ) Granleese said, “We’re very excited to welcome Kristine and believe she will be a tremendous asset to our team and our clients’ businesses.
“Over the last 12 months we’ve signed up over 20 new clients across a diverse industry mix, from travel and tourism, to innovation and entertainment. Kristine has an excellent track record of delivering outstanding results for top brands and is a natural fit with our agile and multidisciplinary team.”
Founded in March 2014, HWBK is proudly part of The Deepend Group, an independent, digital communications and innovation consultancy group, and operates at the crossroads of content, public relations and social media.
The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).
Please login with linkedin to commentbranding language
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]