Creative communications agency History Will Be Kind (HWBK) is continuing to build its award-winning team, welcoming a trio of new talent and setting its sights on another stellar year of growth.
Joining the consultancy following a raft of new business wins and expanding client remits, Sophie Gudgeon steps into the role of account director, Lauren David jumps into the position of account executive, and Mustafa Al Mahdi rounds out the trio as HWBK’s new digital & content designer.
Previously at One Green Bean in Sydney, and Mischief in London, Sophie has delivered large integrated campaigns and spearheaded industry-first influencer projects for brands including Aldi, Dulux, Merlin Entertainments, Ella’s Kitchen and Langton’s Fine Wine.
Lauren joins following two years in the UK market, where she worked on earned, social and digital campaigns across the fashion, beauty and travel sectors, while Mustafa is set to bolster the agency’s growing production capabilities, drawing on his experience in art direction and product design.
Founder and managing partner of HWBK Emma-Jane (EJ) Granleese said the agency is focused on finding and cultivating the best thinkers, doers and collaborators in the business.
“We’ve had an amazing four years in market and are excited to be moving into year five with what we believe is the best team yet.
“As an agency, we are continuing to evolve and want to challenge ourselves to reach new heights when it comes to quality, creativity and results.
“With our new recruits on board, I feel confident we will continue to raise the industry bar”.
The Deepend Group portfolio includes the leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech), History Will Be Kind (PR/Social Media) and VERSA (Voice Experience).
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]