Online tradie platform, hipages, has appointed Avenue C as its media agency partner, to drive further brand awareness and consideration among homeowners and tradies.
hipages, which recently listed on the ASX has achieved a significant uplift in brand awareness in recent years. Launched in 2018, the “Change the way you tradie” integrated creative platform resulted in a 10 per cent uplift in brand awareness between July and November 2018 while hipages’ platinum sponsorship of Australian home improvement program The Block on Channel Nine, resulted in a further 10 per cent increase in brand awareness and an 11 per cen increase in brand consideration between April and November 2019.
Over the past 16 years hipages has helped consumers connect with local tradies through technology. Last financial year, the trusted marketplace saw a job posted every 23 seconds on the platform with the business leading the on-demand tradie economy in terms of jobs posted. Ultimately, the company supports its strong base of 36,000 tradie members to grow their businesses by connecting them with homeowners. Building on the company’s strong consumer engagement, the hipages brand team and Avenue C’s focus for 2021 will be to continue the momentum of brand building for both the tradie and homeowner audiences.
hipages head of brand and communications, Guillaume Papillon, said: “We have a unique challenge at hipages in that we’re a marketplace with two distinct audiences; we connect users with trusted tradies across Australia. Not only were we very impressed with Avenue C’s sound understanding of our business and our two different audiences, there is also a clear cultural fit and a shared business ethos that is incredibly important. I’m very pleased to welcome Avenue C to the hipages team.”
Will Chapman (main photo), director, Avenue C, added: “We’re thrilled to be appointed by the hipages business. Their passion for achieving real results through open and collaborative partnerships is perfectly aligned to our business, and we look forward to working together to connect even more Australian homeowners to trusted tradies.”
Avenue C joins creative agency VCCP, PR partner DEC PR , and content production team Visual Domain, to bolster hipages’ integrated brand communications strategy and drive business growth.
Papillon added: “We’re at an exciting time for our business with a strong mandate for growth which brand can fuel, and with such a robust roster of agency partners on board we’re in a great position to continue our business success story.”
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