In a fun new campaign for Illumination’s upcoming movie Minions: The Rise of Gru, Oscar nominee Steve Carell has a go at auditioning for beloved Aussie children’s entertainers The Wiggles.
Carell, who voices the titular Gru in the movie, has a rather awkward interaction with The Wiggles as he attempts to convince them that he would be a good fit as the new yellow polo-wearing member of the ensemble.
Despite coming off as somewhat forward, he’s clearly a huge fan and can recite many of the lyrics to infamous Wiggles songs such as Big Red Car and Fruit Salad.
Founding member of The Wiggles, Anthony Field said, “It was so much fun filming with Steve, and we’d welcome him as an honorary Yellow Wiggle anytime! He knew all the words to our songs, and we’re big fans of The Minions, but we might have to have a word about his allergy to fruit salad!”
Minions: The Rise of Gru tells the origin story of how a 12-year-old Gru first met his iconic Minions, forged cinema’s most despicable crew and faced off against the most unstoppable criminal force ever assembled. Growing up in 1970s suburbia, Gru is the devoted fanboy of the supervillain supergroup, the Vicious 6, so when they oust their leader, Gru interviews to become their newest member. It doesn’t go well.
Check out the hilarious video below:
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]