Heckler Teams Up with BBH Singapore to Bring Basketball Players A ‘Nike Hypercourt’

Heckler Teams Up with BBH Singapore to Bring Basketball Players A ‘Nike Hypercourt’
SHARE
THIS



Sydney-based post-house Heckler has collaborated on a global project with BBH Singapore to bring an inventive online/offline campaign for Nike in partnership with Google to young basketball players in the Philippines.

With the aim to improve the skills of the nation’s young players, ‘Nike Hypercourt’ brings digital content to physical basketball courts with striking portraits of current and former NBA stars such as LeBron James, Kobe Bryant and Kevin Durant.

These artworks by Dallas-based artist Arturo Torres also come to life in the project’s on-court digital platform that offers players access (via their smartphones) to Nike content and 75 unique training drills created by the famous basketball players themselves.

To help create and edit the hours’ worth of original content needed for Nike Hypercourt’s training drills, BBH Singapore tapped Heckler to bridge the digital and physical by recreating Arturo Torres’ illustrations using a combination of animation and live action footage.

Heckler animation director Shaun Leong-Williams led the animation team, working closely with BBH Singapore.

“The Philippines has one of the most tenacious grass roots basketball communities in the world, no question,” he said.

“To be a part of a campaign so engaged in supporting and developing this movement is amazing.

“It feels great to know we’re helping provide a coaching tool not often before accessible to so many young athletes in the making; something that could hopefully affect their lives in a really positive way.”

Heckler executive producer Will Alexander added: “In Manila, basketball is one of the fastest-growing sports, yet the city has the worst internet speeds to be found in the developing nation.

“BBH Singapore, Nike and Google have come up with a wonderfully interactive project that can now provide millions of young basketball players with access to some of the best training drills available at no data cost.”

CREDITS

Client: Nike

Agency: BBH Singapore

Executive creative director: Joakim Borgström

Creative technology lead: Dillah Zakbah

Creative director: Aste Gutierrez

Copywriter: Kara Bautista

Art directors: Sudhir Pasumarty, Denise Tee, Grace Wong, Joel Sow, and Lee Jing Lin

Content production: Black Sheep Studios

Head of production: Jonathan Gerard

Producer: Samantha Dalton

Illustrations: Arturo Torres

Post-production: Heckler

Animation director: Shaun Leong Williams

Executive producer: Will Alexander

Senior producer: Charu Menon

Audio: Neon Sound

 

Please login with linkedin to comment

BBH Singapore Google heckler Nike Nike Hypercourt

Latest News

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.