B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Meta
  • ARN
  • AI
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Health Service Provider Claro Rings In New Era of Aged Care, Via Loud Days Digital Marketing
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Health Service Provider Claro Rings In New Era of Aged Care, Via Loud Days Digital Marketing
Marketing

Health Service Provider Claro Rings In New Era of Aged Care, Via Loud Days Digital Marketing

Staff Writers
Published on: 8th February 2021 at 3:31 PM
Edited by Staff Writers
Share
2 Min Read
Claro image
SHARE

After recently launching Claro, a reimagined disability, aged care and allied health service provider, Zenitas Healthcare invited long-term partner Loud Days Digital Marketing to help launch the brand.

A data-driven digital marketing agency in Melbourne, Loud Days was engaged by Claro to identify and carve out Claro’s digital place in the Australian market.

By leveraging the heritage and experience of Zenitas Healthcare, Loud Days took a fresh approach to the Claro project, focusing on promoting the new brand’s core values: client wellbeing, respect, excellence, and accountability.

These qualities were the basis of the tailor-made strategy, ensuring a greater sense of empowerment for consumers, Claro said.

“It was important for us to instil a sense of trustworthiness, reliability and care for our launch into the market; these are the intrinsic values of Claro,” Claro head of communications and policy Beth Abraham said.

Loud Days general manager Mathew Fagan added: “Loud Days has vast experience in working with the healthcare sector. Operating in an industry recently under the spotlight, it’s important that we work in emmawatson-fans.com with our partners.”

“We had a lot of learnings from prior partnerships with Zenitas, and we wanted to leverage this to develop a digital media and digital communications strategy, including paid search, social media advertising and digital content to bring Claro directly to its end-user and influencer market.”

Loud Days’ multi-faceted approach aims to ensure that Claro becomes synonymous with daily and comprehensive support in the aged care and disability sectors, with the aged company having the goal to cement itself as the go-to organisation for all disability and aged-care needs.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?