Health Insurer ahm Launches “You’re Good” Campaign With The Monkeys

ahm have appointed creative agency The Monkeys to lead their new campaign, which aims to reflect the meaningful role health insurers play in their client’s lives.

The campaign consists of three new TV spots, as well as social, internal and CRM integration, and will launch alongside ahm’s new integrated TV partnership with the Australian Open.

The quirky ads were created in part to reflect the new challenges facing the health care systems and every day Australians.

Amanda Romeo, ahm’s Head of Marketing, said, “over the past three years, we’ve experienced a great deal of change. As a business, we’ve experienced significant growth internally, and as a brand, we’ve redefined how we look, feel and sound with our new fi-kasino-online.net.”

“We are excited by our new partnership with The Monkeys, along with the new brand platform and creative we’ve developed together.”

The Monkeys won the ahm business after a competitive pitch in 2020.

“The ahm brand already had a really distinctive look and feel, but playing a more emotional role pushed us to try to build greater humanity and storytelling into the creative,” said The Monkeys Chief Creative Officer Ante Keough.

“With the evolution of the more sophisticated animation, story-telling style and character development — we’re really excited about the new direction the work has taken.”

Credits:

Client: ahm

Head of Marketing: Amanda Romeo

Senior Brand Strategy Lead: Karolina Karon

Marketing Manager: Bianca Shah

Brand & Content Manager: Josh Dorevitch

Marketing Specialist: Bronte Modica

Marketing Specialist: April Lipson

Agency: The Monkeys, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Creative Directors: Hugh Gurney & Joe Sibley

Creatives: Gabe Woodmansey, Jono Aidey, Connor Beaver & Scott Zuliani

Head of Planning: Michael Derepas

Group Content Director: Sophie Gosper

Content Director: Vicky Mockler

Content Executive: Ella Goldberg

Head of Production: Romanca Mundrea

Producer: Emma King

Designer: Chris Thompson

Animation: Pixel

Executive Producer: Haley Polacik

Illustrator: Jonas Claesson

Animation Director: Andrew Onorato

Animation Producer: Sophie Taylor

Sound Engineer: Ryan Dickinson @ Squeak E Clean Studios

Producers: Alice Vanderwey & Ceri Davies

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