Health Insurer ahm Launches “You’re Good” Campaign With The Monkeys
ahm have appointed creative agency The Monkeys to lead their new campaign, which aims to reflect the meaningful role health insurers play in their client’s lives.
The campaign consists of three new TV spots, as well as social, internal and CRM integration, and will launch alongside ahm’s new integrated TV partnership with the Australian Open.
The quirky ads were created in part to reflect the new challenges facing the health care systems and every day Australians.
Amanda Romeo, ahm’s Head of Marketing, said, “over the past three years, we’ve experienced a great deal of change. As a business, we’ve experienced significant growth internally, and as a brand, we’ve redefined how we look, feel and sound with our new brand platform.”
“We are excited by our new partnership with The Monkeys, along with the new brand platform and creative we’ve developed together.”
The Monkeys won the ahm business after a competitive pitch in 2020.
“The ahm brand already had a really distinctive look and feel, but playing a more emotional role pushed us to try to build greater humanity and storytelling into the creative,” said The Monkeys Chief Creative Officer Ante Keough.
“With the evolution of the more sophisticated animation, story-telling style and character development — we’re really excited about the new direction the work has taken.”
Credits:
Client: ahm
Head of Marketing: Amanda Romeo
Senior Brand Strategy Lead: Karolina Karon
Marketing Manager: Bianca Shah
Brand & Content Manager: Josh Dorevitch
Marketing Specialist: Bronte Modica
Marketing Specialist: April Lipson
Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Creative Directors: Hugh Gurney & Joe Sibley
Creatives: Gabe Woodmansey, Jono Aidey, Connor Beaver & Scott Zuliani
Head of Planning: Michael Derepas
Group Content Director: Sophie Gosper
Content Director: Vicky Mockler
Content Executive: Ella Goldberg
Head of Production: Romanca Mundrea
Producer: Emma King
Designer: Chris Thompson
Animation: Pixel
Executive Producer: Haley Polacik
Illustrator: Jonas Claesson
Animation Director: Andrew Onorato
Animation Producer: Sophie Taylor
Sound Engineer: Ryan Dickinson @ Squeak E Clean Studios
Producers: Alice Vanderwey & Ceri Davies
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