HBF And Cummins&Partners Reassure WA That “Everything’s Gonna Be Alright”

HBF And Cummins&Partners Reassure WA That “Everything’s Gonna Be Alright”
SHARE
THIS



HBF and Cummins&Partners have created a heartwarming campaign to remind us that even in our darkest hours, there are examples every day of people doing incredible things – from heroic acts to simply raising a smile in the most unexpected of circumstances.

The TVC, set to Mike Yung’s “Alright”, features real footage gathered from friends, family working from home and social media and provides a unique experience into their lives; all filmed their experiences on their phones.

HBF head of marketing Lou Ardagh said: “We wanted to remind West Australians and our members that we’re here for them, and we know they have the strength and resilience to get through this. These good news stories, as well as our inspiration, became the backbone of the campaign.”

Cummins&Partners creative director Sarah McGregor saidL “Human beings are amazing. And this has never been truer than the times we’re living in. Right from the start of this crisis, on the news and in our news feeds, we’ve seen countless acts of empathy, courage, humour and humanity.”

The TV campaign will be supported by press, radio and social.

Please login with linkedin to comment

Cummin&Partners HBF

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]