HBF and Cummins&Partners have created a heartwarming campaign to remind us that even in our darkest hours, there are examples every day of people doing incredible things – from heroic acts to simply raising a smile in the most unexpected of circumstances.
The TVC, set to Mike Yung’s “Alright”, features real footage gathered from friends, family working from home and social media and provides a unique experience into their lives; all filmed their experiences on their phones.
HBF head of marketing Lou Ardagh said: “We wanted to remind West Australians and our members that we’re here for them, and we know they have the strength and resilience to get through this. These good news stories, as well as our inspiration, became the backbone of the campaign.”
Cummins&Partners creative director Sarah McGregor saidL “Human beings are amazing. And this has never been truer than the times we’re living in. Right from the start of this crisis, on the news and in our news feeds, we’ve seen countless acts of empathy, courage, humour and humanity.”
The TV campaign will be supported by press, radio and social.
