Following the announcement last week of Havas winning OFX and MyRepublic, the Havas Village in Melbourne is continuing to build on the success of Havas’ integrated model, announcing four new client wins.
Delivering creative, media, PR, social, technology, experiential and employer branding solutions, Havas Melbourne is today announcing that it has acquired a series of clients that have come on board to access this integrated model. The Havas Village model is a global initiative to streamline Havas agencies to be more aggressive in integrating their offers and expertise to provide greater efficiencies for clients.
Spanning fashion, technology and property industries, the first of the line up is Melbourne-based SalesPreso– an enterprise level sales presentation platform and a recent recipient of Series A funding. Havas Melbourne is working with SalesPreso to conduct market research and develop brand and communication strategies to support its scaling in the Australian market.
Joel Thomson, founder and CMO at SalesPreso said: “We are excited to be working with the team at Havas as they offer a breadth of strategic communications expertise that for us, is imperative to have under the one roof.
“As a rapidly growing business, it’s important for us to feel confident we are working with a team who have our best interests at heart and who we can rely on to deliver all our communications needs without compromising quality.”
Other key clients leveraging the integrated Havas Village model include Melbourne fashion wholesaler Mesop, who has engaged Havas’ performance marketing team to support them in driving ecommerce sales through the delivery of services including media planning and buying, SEO, conversion rate optimisation and analytics.
Digital Watermarks is another new client for Havas who is helping promote their unique digital watermarking technology that protects brand IP, through the development of brand strategy, logo, digital strategy, and website and print production.
To round out its diverse portfolio of new client acquisitions, Havas has been engaged by Melbourne property management service Space, to provide brand and communications strategy, media planning and buying, and creative execution across DM, eDM and outdoor media.
Managing Director Havas Melbourne, Matt Houltham, says this influx of recent wins attests the strength of the Village model and its attractiveness to those in the market.
“Havas Melbourne’s recent wins demonstrate marketers’ interest in a fresh take on the integrated model; one that provides clients strong, unbiased strategy to help them overcome their marketing and communications challenges and brilliant execution to bring that thinking to life wherever it is needed.”