Havas Media Group has appointed Carolyn Keegan to the newly created role of ad operations director.
The role will see Keegan focus on ensuring best practice across data and ad operational capabilities for all Havas Media clients.
Working alongside the digital account team and clients, she will lead a team of specialists ensuring high standards around campaign management as well as helping clients understand the value of data as they drive growth.
Keegan joins from Nine, where she spent two years as team lead – campaign operations, responsible for premium campaigns and performance activity via 9Optimum. She previously worked as senior campaign manager at Mamamia and, in an earlier stint at Nine, in roles spanning advertising sales, campaigns, audience and programmatic and technical operations.
“In the past year, we’ve made massive strides as an agency to refocus on the importance of keeping consumers at the heart of all media experiences. This has led to an even more important reasoning around how data sits across all our brands. Carolyn’s vast experience and meticulous work ethic will not only help accelerate the digital transformation clients are demanding, it will also help tick every box when it comes to best in class and secure management of our client’s data assets. We’re all excited to have Carolyn onboard,” Havas Media Head of products Kevin Fernandes said.
Keegan added: “I look forward to working alongside Kevin and the digital team at Havas Media, as we continue to build on existing data capabilities and ensure a seamless experience for our clients. I am incredibly excited about the opportunity to step into this role and join such a dynamic agency.”
