Sportswear brand LSKD has continued to evolve its inspiration-led creative, with a new documentary-style creative following the journey of boxer, Harry Garside, ahead of his Australian title fight on 30 March.
The documentary launched this week and is a continuation of LSKD’s “1% Better” creative territory, which kicked off via an extended social video last month.
LSKD founder and CEO, Jason Daniel said the Harry Garside documentary, as part of the “1% Better” direction, reflected LSKD’s guiding philosophy.
“We live and breathe the notion of being one percent better, every single day,” he said.
All LSKD creative is produced by its own internal marketing team, and uses only known friends and family, or the brand’s growing athlete team, as talent.
“As a business, it is why we empower our internal team to own our brand creative, and for them to focus on the stories of the LSKD family out there chasing the vibe, chasing greatness, and chasing happiness,” Daniel added.
“Ultimately, LSKD is about performance wear with street appeal, not the other way around – and it’s because we remain true to that, we’re continuing to attract a growing family of athletes.
“The “1% Better” social video even includes one of our own – Caitlin Banner who is a customer service representative by day and superstar track sprinter in her spare time.”
LSKD is an Australian-owned and operated brand creating functional sportswear with a street aesthetic. LSKD’s mission is to inspire people to chase the vibe, as well as creating a community that thrives off sport, fitness and adventure.
Throughout the company, there are countless stories of other LSKD Athletes joining the headquarters team, such as Bree Masters who represents the brand as part of the marketing team, and on the track.
