Hardhat Takes Off With Tigerair’s Creative

Hardhat Takes Off With Tigerair’s Creative

Fast-growing creative agency Hardhat has been awarded Tigerair Australia’s ‘brand strategy and creative services’ account, following a competitive pitch process.

Tigerair Australia, a wholly owned subsidiary of the Virgin Australia Group, operates a low-cost carrier airline service across 21 domestic routes and out of 12 destinations around Australia, employing more than 1,100 people.

Since its launch in 2007, the airline has flown well over 30 million passengers.

The win will see Hardhat lead the charge on all of Tigerair’s integrated marketing efforts, including brand, creative and customer communications.

Tigerair Australia’s Hope Antzoulatos said: “Tigerair Australia is extremely excited to be working with the brilliant creative talent at Hardhat who have proven success in delivering truly customer-centric and data-driven creative.”

“As a disruptor in the airline industry, innovation based on insights is at the core of our DNA, and as an extension of our team Hardhat understands our passion for affordable travel and connecting people with genuine experiences.”

Hardhat co-founder Dan Monheit added: “We couldn’t be more thrilled. As an agency, we’re committed to building brands on behaviour.

“Tigerair, with its ‘challenger brand’ mentality, sharp leadership and passionate team, gives us an incredible opportunity to do just that.”

Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani.

The agency, now 40 strong, builds brands through a combination of creativity and behavioural insights. Hardhat clients include Bupa, Deakin University, Tennis Australia and Lion Dairy and Drinks.

Please login with linkedin to comment

hardhat tigerair Virgin Australia

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]