2Day FM Ditches Breakfast Line Up, Brings Back Hamish & Andy To National Drive

2Day FM Ditches Breakfast Line Up, Brings Back Hamish & Andy To National Drive
SHARE
THIS



The Today Network has announced it’s 2015 line up with Hamish and Andy returning to the national Drive slot from July.

Current 2Day FM breakfast presenter Jules Lund will host the show in the meantime while Sydney 2Day FM breakfast team has been axed with quirky duo Dan and Maz leaping into the slot from January. According to a release from Southern Cross Austereo, the pair has made in-roads hosting national drive where they reach more than 1.4 million people nationally.

The network spruiks its new line up in a promotional video.

Of their return, Hamish and Andy said: “We’re so stoked to be jumping into the Drive slot, it’s something we’ve always wanted to do. Ever since that time we did it for five years. It’s going to be so much fun.”

Guy Dobson, SCA executive director of metropolitan operations said: “It’s a great day for radio when Hamish and Andy do five days in a row, live, which means it’s a great day for Southern Cross Austereo. It’s also fantastic when we get to promote young talent like we’ve done so many times in the past, to spearhead your key players. Dan and Maz will do exceptional radio waking up Sydney at 2Day FM.”

“Hamish and Andy have taken a couple of years out to do the Gap Year, they’ve decided next year they’re going to come back to their spiritual home at SCA. We’re extremely happy. We believe it’s going to give us from a radio perspective a great platform to catapult the rest of the changes we’re making on the Today Network,” Dobson told B&T.

At the brekkie scene, it was hoped Merrick, Jules, Sophie and Mel B could keep 2DayFM at the top of the ratings following the very public departure of ex-power duo Kyle and Jackie O, who moved to rival station KIIS 106.5. But instead, ratings for the show had been sluggish with Sophie Monk handing in her resignation a few days ago. Mel B left the show some three months prior and Dobson argues Dan and Maz taking over breakfast is the right move for the network. He said: “Being different will win the race. Dan and Maz will offer a different show. It will be younger, female-skewed and fresher. That puts us in a different quadrant to other breakfast shows. Our research shows they will pull an audience from other brands, so we’re very optimistic.”

Craig Bruce, head of content for SCA believes Dan and Maz will succeed because, “If you look at the Sydney market at the moment, it’s a bunch of old shows hosted by a bunch of old people.”

Lund has other plans in the works once he hands the steering wheel over to Hamish and Andy mid next year. “Jules has said to us he loves being part of the fabric of SCA and the Today Network, he doesn’t just want to jump back in and just do a normal radio show, certainly not around Hamish and Andy time, we’re working with him to create an innovative first in Drive next year as well,” explained Dobson.

In discussing how SCA will market the news hosts of the breakfast and drive shows, Dobson says KIIS 106.5’s pervasive marketing of Kyle and Jackie O isn’t “lost on us”. He said: “The notion of being everywhere.. that’s what we used to in the old days… We understand we have to be aggressive in that space and our budgets are booked accordingly.”

Please login with linkedin to comment

Advertising Standards Bureau Australian Ocean Racing Series crowdsourcing Radio ReefReels Southern Cross Austereo Ten

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]