Steadfast Group, the largest general insurance broker network and underwriting agency group in Australia & New Zealand, has appointed independent creative agency The Hallway as lead agency providing all creative, digital and strategic communications for the brand, effective immediately.

Steadfast is a market-leading Australian owned and operated enterprise. Operating from over 1000 offices across Australia and New Zealand, Steadfast brokers and underwriting agencies manage more than 2 million policies for their clients. Steadfast’s Managing Director and CEO, Robert Kelly, was recently named number two in a list of the ‘Most Influential People In General Insurance’.

The Hallway have a strong financial services pedigree. Agency partners Jules Hall (left in photo) and Simon Lee (right) originally met whilst working on the Westpac account many years ago. Over the past five years The Hallway has handled TAL’s InsuranceLine brand, delivered digital projects for Bank of Queensland and created the content strategy for Grow by ANZ, ANZ’s wealth management app.

“The Hallway stand out in this market as the obvious choice for us”, group marketing manager at Steadfast Group, Amanda Rohl, said of The Hallway’s appointment. “They know our category, they know our audience and they know how to create data driven connection strategies underpinned by strong ideas. We’re looking forward to seeing the impact of their approach on our brand”.

“We’re delighted to be partnering with the team at Steadfast” said Jules Hall, CEO at The Hallway. “We have been refining our Affective Ideas model over the past six months and with social, search, PR and programmatic media in our connections armoury alongside our creative offering, we’re primed to kick great goals for Steadfast.”