Steadfast Group, the largest general insurance broker network and underwriting agency group in Australia & New Zealand, has appointed independent creative agency The Hallway as lead agency providing all creative, digital and strategic communications for the brand, effective immediately.
Steadfast is a market-leading Australian owned and operated enterprise. Operating from over 1000 offices across Australia and New Zealand, Steadfast brokers and underwriting agencies manage more than 2 million policies for their clients. Steadfast’s Managing Director and CEO, Robert Kelly, was recently named number two in a list of the ‘Most Influential People In General Insurance’.
The Hallway have a strong financial services pedigree. Agency partners Jules Hall (left in photo) and Simon Lee (right) originally met whilst working on the Westpac account many years ago. Over the past five years The Hallway has handled TAL’s InsuranceLine brand, delivered digital projects for Bank of Queensland and created the content strategy for Grow by ANZ, ANZ’s wealth management app.
“The Hallway stand out in this market as the obvious choice for us”, group marketing manager at Steadfast Group, Amanda Rohl, said of The Hallway’s appointment. “They know our category, they know our audience and they know how to create data driven connection strategies underpinned by strong ideas. We’re looking forward to seeing the impact of their approach on our brand”.
“We’re delighted to be partnering with the team at Steadfast” said Jules Hall, CEO at The Hallway. “We have been refining our Affective Ideas model over the past six months and with social, search, PR and programmatic media in our connections armoury alongside our creative offering, we’re primed to kick great goals for Steadfast.”
Gen Z has helped drive cross-platform audience growth of 30.2 per cent year-on-year at Vogue Australia, Australia’s leading fashion media brand, according to the latest Roy Morgan readership numbers. Vogue Australia is the number one fashion media brand in the country with a cross-platform audience of 878,000, more than three times the audience of Harper’s […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]
Working with multicultural community groups in Victoria, Think HQ has created a campaign for bowel screening for Cancer Council Victoria. The campaign specifically targets Victorian Punjabi, Hindi, and Vietnamese-speaking groups to encourage the use of bowel screening tests. Australians aged 50-74 receive a free home bowel screening test kit in the mail every two years […]
Forget the tricks you think will help you stay under the 0.05 Blood Alcohol Concentration (BAC) limit or suffer the consequences. This is the message in a myth-busting campaign via Clemenger BBDO for Victoria’s Transport Accident Commission (TAC). TAC’s new “Drink Driving: Stop Kidding Yourself” campaign challenges drivers’ belief in myths associated with drink driving, […]
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]