Hahn SuperDry Celebrates Wallabies Partnership

Hahn SuperDry Celebrates Wallabies Partnership
SHARE
THIS



As an official sponsor of the Wallabies, Hahn SuperDry 3.5 is offering Rugby fans a unique insight into their heroes with the launch of an online video series featuring stories from past and present players about what Rugby has taught them about the game, life and themselves.

Created by Hahn’s digital partner The White Agency, the “Every Game Makes You Better” series features current Wallabies Will Genia, James Horwill, Greg Holmes and James Hanson, as well as Wallaby coach Michael Cheika and retired legends Joe Roff and Stirling Mortlock.

The White Agency, part of STW Group, collaborated with Candid Projects’ Director Jo Melling to bring the video series to life, uncovering the personal stories and experiences of each of the featured players.

Lion’s brand director, Tanya Marler said: “What kept coming through in all the stories the guys shared was that Rugby is all about highs and lows, wins and losses. But to grow as a player, and as a person, you need to be able to learn from every experience.”

Marler said this theme aligns strongly with what Hahn SuperDry represents; having spent two decades experimenting with and honing its range, learning from each one in order to keep making better tasting beers.

Mike Barry, creative director at The White Agency said: “When it comes to making branded content, it’s rare to get a chance to capture and tell such personal stories. What I love about these films is that they’re not just about the player, but the person inside the player. Each of the guys really bought into the concept, and getting them to dig into their personal stories felt like a privilege. By the end I’m sure they couldn’t wait to get back to something less taxing like taking on the All Blacks.”

The remaining four videos will be unveiled in the coming weeks.

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]