Guardian Australia has today announced the appointment of Aaron Michie to the role of director of its commercial branded content division, Guardian Labs.
Michie, previously chief innovation officer at ZenithOptimedia, has joined Guardian Australia. He brings extensive strategic experience in digital and advertising and will play a key role in expanding the offering in Australia.
Michiewill be responsible for growing revenues and overseeing content delivery in Australia. He will report directly into Guardian Australia’s managing director, Ian McClelland, and will also work closely with Anna Watkins, managing director of Guardian Labs in the UK.
McClelland said: “Aaron is an excellent hire for us and we are excited to have him on-board. He is an industry leader and brings extensive agency experience across multiple disciplines, which will be vital as we continue to develop market-leading solutions for our clients.”
Michie said: “I’ve long admired the Guardian and am incredibly proud to join such a talented team. I’m really looking forward to working with everyone on growing the business and making Guardian Labs a market leader in innovative and effective brand partnerships.”
Advocacy group Parents’ Voice has voiced its concerns about the marketing of unhealthy food and drinks during the current Tokyo Olympics and is now calling for the end of junk food and sugary drink sponsorship in sport. Parents’ Voice Manager Alice Pryor said: “Parents are fed up with sugary drinks and unhealthy food marketing to […]
If you’ve been glued to the Tokyo Olympics this week, you probably would have noticed the introduction of a number of new sports including surfing, sport climbing, baseball and karate. But there is one new sport that seems to have particularly grabbed the imagination of viewers. Making its debut at the Tokyo 2020 games, skateboarding […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]