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B&T > Media > Guardian Labs Appoints Aaron Michie To Head Up Branded Content
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Guardian Labs Appoints Aaron Michie To Head Up Branded Content

Staff Writers
Published on: 18th April 2016 at 11:36 AM
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Guardian Australia has today announced the appointment of Aaron Michie to the role of director of its commercial branded content division, Guardian Labs.

Michie, previously chief innovation officer at ZenithOptimedia, has joined Guardian Australia. He brings extensive strategic experience in digital and advertising and will play a key role in expanding the offering in Australia.

Michiewill be responsible for growing revenues and overseeing content delivery in Australia. He will report directly into Guardian Australia’s managing director, Ian McClelland, and will also work closely with Anna Watkins, managing director of Guardian Labs in the UK.

McClelland said: “Aaron is an excellent hire for us and we are excited to have him on-board. He is an industry leader and brings extensive agency experience across multiple disciplines, which will be vital as we continue to develop market-leading solutions for our clients.”

Michie said: “I’ve long admired the Guardian and am incredibly proud to join such a talented team. I’m really looking forward to working with everyone on growing the business and making Guardian Labs a market leader in innovative and effective brand partnerships.”

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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