GroupM Unites Aussie Media For Multimillion Dollar Foodbank Campaign

GroupM Unites Aussie Media For Multimillion Dollar Foodbank Campaign
Andrea Sophocleous
By Andrea Sophocleous
SHARE
THIS



GroupM has enlisted the help of Australian media to deliver a multimillion-dollar campaign for Foodbank, Australia’s largest food relief organisation.

Major media owners across TV, radio, digital, print, magazines and out-of-home have contributed prime media space worth millions of dollars at no charge for Foodbank’s Food Fight month-long campaign in August.

The campaign would also not have been possible without the valuable partnership with Havas, which created all the creative assets, and its sister PR and marketing communications agency, Red Agency.

Throughout the month of August, a number of manufacturers will be making a donation of product to Foodbank for every product purchased from the Food Fight range. The campaign invites Aussies to “Join the Food Fight” by buying a specially marked range of everyday products, from Moccona Coffee to Kellogg’s Corn Flakes, to play a direct role in helping someone access a good meal.

Other products carrying the ‘Donate to Foodbank’ label will include Kellogg’s Sultana Bran, Harris Brick Coffee, Sultana Bran, SPC Baked Beans and Spaghetti, Helgas and Wonder White Bread, Primo Ham and Turkey, Vetta Pasta and Ardmona Tomatoes.

A not-for-profit organisation, Foodbank provides over 110,000 meals a day to Aussies in need. Approximately two million Australians rely on food relief, ranging from kids to the elderly, with the number growing yearly.

Foodbank chief executive officer Jason Hincks said: “As companies become more efficient and surplus food declines, we must find innovative ways to ensure consistent supply of staple foods to our network of over 2,800 welfare agency partners. Food Fight gives consumers the opportunity to join the fight by buying specially marked Food Fight items during the month of August.

“In addition to the incredible support of our food industry partners, we have been overwhelmed by the support of the Australian media industry, with many making generous donations of media space to support the campaign. We also could not have launched this campaign without the incredible support of John Steedman and the team at GroupM, who have mobilised the industry to join the fight to end hunger in Australia.”

Kristin Muter, Sydney trading director at Maxus, who worked to secure the media deals, added: “Helping Foodbank and its welfare agency partners in their mission to enlist Australians in the Food Fight is something we at Maxus been very proud to be a part of. It’s been a real pleasure to work with the team at Foodbank, Red Agency and Havas in bringing this campaign to life, and we’ve received incredible support from our media partners, for which we are very grateful.”

Please login with linkedin to comment

Clemenger BBDO Sydney creativity Criteo Microsoft Mobile Marketing

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]