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Reading: Greedy Bank Bosses Spoofed In Witty Work For Seemingly Ungreedy Bank
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B&T > Campaigns > Greedy Bank Bosses Spoofed In Witty Work For Seemingly Ungreedy Bank
Campaigns

Greedy Bank Bosses Spoofed In Witty Work For Seemingly Ungreedy Bank

Staff Writers
Published on: 18th October 2023 at 10:22 AM
Staff Writers
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In these days where everyone’s fixated on AI, chatbots and other said tech horrors, UK bank Nationwide is flying the flag for that seemingly long-forgotten idea of old-fashioned, human-focused customer service.

In a new spot via London agency New Commercial Arts, the ad’s theme is one that most Aussies can probably relate to – big, heartless bank bosses, closing branches and replacing humans with robots.

The work also brings some serious acting clout with Golden Globe winner Dominic West hamming it up in the role of the heartless boss of the fictional ‘Any Bank’.

The spot is reportedly the first in a series for Nationwide which now claims it has the biggest branch network in the UK.

It’s good, evil fun. Watch on below:

https://www.youtube.com/watch?v=2PMdYIXIs_Y

 

 

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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