Greater Bank has re-signed Out of the Square (OOTS) as its Creative Agency for an additional three-years following a successful 6-year relationship.
OOTS Managing Director, Marty Adnum recognises the synergies between the two companies.
“Over the last 6 years both organisations have evolved, learnt and grown. We share common values, an appreciation of people and the region in which we live and contribute to. From an OOTS perspective – we can honestly say Greater Bank is a client who simply “gets it”, they offer open transparent collaboration, enjoy healthy creative discussions and put people first”.
The re-signing of the relationship falls in Greater banks 75th year of business and has yielded strong results and increased market positioning based on alignment to brand strategy. Tactical product campaigns and ongoing proactive work has assisted growing opportunities within the market.
OOTS has also collaborated with Greater Bank’s marketing team to help establish and promote the work of the Greater Charitable Foundation and their community partners, with recent focus on the support Greater Bank has given their partners during the COVID pandemic.
Matthew Hingston, Head of Marketing & Customer Experience at Greater Bank said: “OOTS has consistently proven themselves. From customer acquisition and retention to proactive work capitalising on market shifts, they deliver time and again and are a strong seamless extension of our internal marketing team. The quality of their work and delivery speed are an important part of the success we share.”
“Although we have 6 years of experience under our belt with Greater Bank, nothing can be taken for granted, I think the current economic situation has shown that. The next 3 years (and beyond) will need all organisations to be nimble, proactive and customer focussed. Something we know both OOTS and Greater Bank have in their DNA”, said Marty Adnum.
OOTS were responsible for Greater Banks’s rebrand from building society to custom owned bank in 2016 and have helped establish their new brand positioning.
