B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Great Northern Brewing Co. & Nat Geo Launch Second Content Series Via MCN & MediaCom
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Great Northern Brewing Co. & Nat Geo Launch Second Content Series Via MCN & MediaCom
MarketingMedia

Great Northern Brewing Co. & Nat Geo Launch Second Content Series Via MCN & MediaCom

Sarah Jane Hyde
Published on: 29th November 2017 at 8:59 AM
Sarah Jane Hyde
Share
4 Min Read
SHARE

Multi Channel Network (MCN) and Mediacom Beyond Advertising (MBA) have announced the launch of a second series of Great Northern Brewing Co. (GNBC) and National Geographic’s bespoke content series True North with Matt Wright.

Initiated earlier this year, the series is a three-part national content-led campaign created to raise awareness of GNBC as the perfect beer for any outdoor occasion.

Following the success of last year’s campaign, which delivered a whopping sales increase of 211 per cent year on year, GNBC decided to partner with National Geographic for a second series.

Series two of True North is scheduled to run across Foxtel and online until January 2018.

Each story contains a reference to the preceding film to seamlessly link the series with a natural story arc, with content further tailored specifically for Facebook, Instagram and YouTube.

Once again, the content series will also feature on National Geographic’s digital hub, which includes additional supporting native articles produced in conjunction with National Geographic’s editor.

The articles explore complementary themes like cooking outdoors and rummaging for the flavours of the bush.

GNBC brand manager, Michelle Gazzola, said: “We’re excited to extend True North into a second series; the partnership between Great Northern Brewing Co, Matt Wright and National Geographic is such a perfect fit. We know our consumers will love watching this content as much as we enjoyed creating it with MBA.”

Fox Network’s group director of advertising and partnerships, Julia Scales, said: “National Geographic has been telling engaging stories for 130 years, so when we look for partners to work with, there has to be a natural fit.

“Season one of True North jointly created with GNBC and MediaCom hit the mark with audiences across our multiple platforms, which is why we’re so excited to share new stories of Outback Wrangler’s Matt Wright and his mates escaping the everyday in far North Queensland.”

MBA’s global executive creative director, Gemma Hunter, said: “It’s always a pleasure to work hand in hand with a brave client and world-class partners to launch a successful brand platform.

“Last year’s results speak for themselves, so it was a no brainer to develop series two in this highly successful franchise.”

MCN’s content and brand partnerships director, Tania Jones, said: “We’re extremely proud of the GNBC and True North Partnership, as it demonstrates the power of innovative ideas and how when coupled with MCN’s expansive network, we can reach and impact consumers in a meaningful way.”

CREDITS

Gemma Hunter – Global ECD

Andrew Raymond – content strategy and distribution director

Mat Anastasi and Shane Jolley – Content production directors

Simon Jarosz – art director

Taylor thornton – copywriter

Maree Hall – client service director

 

National Geographic

Director of advertising sales and partnerships: Julia Scales

Senior advertising and partnerships manager: Kael Hudson

Producer/director: Dan Walkington

Director of production: Ash Dunn

Aerials: Sam Collins

Design: Gavin Barnett

Audio: Plasma

Talent: The Fordham Company

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: great northern brewing co, Matt Wright, MBA, MCN, MediaCom Beyond Advertising, Multi Channel Network, National Geographic, Outback Wrangler, True North
Share

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?