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Reading: GoTransit Hits The Road With ‘Angry Dad’ To Drive Prostate Cancer Awareness
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B&T > Advertising > GoTransit Hits The Road With ‘Angry Dad’ To Drive Prostate Cancer Awareness
Advertising

GoTransit Hits The Road With ‘Angry Dad’ To Drive Prostate Cancer Awareness

Staff Writers
Published on: 14th February 2025 at 12:24 PM
Edited by Staff Writers
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Every day, Australian men put their health on the back burner, but early detection can save lives. With 1 in 5 men diagnosed with prostate cancer in their lifetime, Orval Real Estate partnered with GoTransit Media Group to take this critical message to the streets, using transit advertising to amplify the life-saving work of ManUp! Australia. By bringing this message to the public, the campaign encourages not just men, but their families and loved ones, to start the conversation and take action.

From now until June 30th, multiple bus ads will be traveling across the Gold Coast, delivering a simple but powerful reminder: early detection saves lives.

 

 

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A post shared by Orval Real Estate 🏡 (@orvalrealestategc)

For Mark Orval, this campaign is personal. Having shared his own prostate cancer journey, he’s committed to breaking the stigma and encouraging more men to get checked. Widely known as ‘Angry Dad,’ Orval has been using his social media platform to extend the reach of this message, ensuring it gets in front of the people who need to hear it most.

“I couldn’t be prouder, and I’m super bloody excited about this, to be honest,” said Orval. “The smile on Leah and Jill’s face from ManUp! Australia when they saw the creative designs come through… jeez, put a big smile on my face too.”

“We’re proud to support this initiative because it’s not just about raising awareness, it’s about prompting real conversations and action,” said Anthony Ball, Production Director at GoTransit Media Group. “By putting this message on buses, we’re ensuring it reaches people in their everyday lives, where a simple reminder could lead to an early check-up that saves a life.”

These eye-catching ads will travel key routes across the Gold Coast, ensuring the message is seen by thousands of people every day.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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