Google’s Ad Ban Turns From Trickle To Flood As Aussie Firms Run For The Exits

Google’s Ad Ban Turns From Trickle To Flood As Aussie Firms Run For The Exits
SHARE
THIS



A flotilla of some of Australia’s biggest advertisers have joined the boycott of the Google-owned YouTube.

Following yesterday’s news that Holden and Kia had both suspended their ads for fear they were being shown around extremist or hate content, comes news of a number of Australia’s biggest brands following suit.

The furore appears to have particularly rattled the car companies, with Toyota, Ford, Hyundai and Subaru all announcing over the past 24 hours that the too would suspend all of their YouTube advertising.

Other Aussie brands to follow the car markers reportedly include Caltex, Foxtel, Vodafone, Nestle, Xero and Bunnings.

Other motoring marques in Australia, including Audi, BMW, Volkswagen, Nissan and Mercedes, are said to be “reviewing” their advertising arrangements.

Foxtel pulled its adds after they appeared next to anti-semitic content and a man convicted of race hate crimes, West Australian Brendon O’Connell. In a statement, the company said: “Therefore, we have made the decision to suspend our advertising on YouTube until we are assured that the situation is resolved.”

Toyota – the biggest car brand in Australia and one of the biggest ad spenders – said in statement to media: “We have currently paused our video and display advertising across the Google network. We are now working with Google to ensure there is adequate protection for our brand before we continue any further advertising”.

A statement from Ford Australia read: “We have paused Ford advertising on YouTube, as we work closely with Google on improvements to ensure our ads show up in environments appropriate for our brand”.

Caltex pulled all its ads after they appeared next to a video of the right-wing extremist group Australian Nationalist United Patriots Front.

Xero pulled its ads after they appeared next to American extremist and anti-semite, David Icke.

The problem’s not just a brand appearing as a pre-roll ad before extremist material, it’s also that the ad funds the creator’s content.

 

Please login with linkedin to comment

Advertising Standards Bureau PRIA

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine